Why VMRay
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Innovative Environment: Shape the future of threat intelligence by staying at the cutting edge of cybersecurity advancements.
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High-impact Role: Directly influence pipeline and revenue growth in a key market.
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Global Collaboration: Work closely with international marketing and sales teams
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Build Channel & Field Marketing: Play a central role in shaping and scaling our MEA & Southern Europe field marketing function.
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Collaborate Culture: Work alongside a passionate and talented team that values innovation, creativity, and customer – centricity.
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Career Growth: Strong opportunities for development, advancement, and expanding your skill set.
Your Responsibilities
This role plays a key part in driving pipeline growth across new and existing business through events, digital campaigns, and close collaboration with our EMEA sales team and channel partners. You’ll be the go-to person for sales reps and members of the marketing team and responsible for bringing our global GTM strategy to life in the MEA & Southern market. You take ownership of execution and regional impact. The role is reporting into the Vice President Marketing.
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Develop and execute regional field marketing plans aligned with business objectives and sales priorities across MEA & Southern Europe.
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Partner closely with the Sales organization to drive demand generation, pipeline growth, and customer engagement.
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Plan and deliver integrated marketing campaigns, including digital programs, webinars, customer events, executive roundtables, and trade shows.
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Support the development of the company’s channel marketing approach by creating scalable marketing programs and assets for partners.
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Identify opportunities to increase market awareness and generate demand in key MEA & Southern markets and localize global marketing initiatives for regional markets, with a particular focus on French-speaking countries.
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Manage campaign execution from planning through reporting and optimization.
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Track campaign performance, pipeline contribution, and ROI, providing actionable recommendations.
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Manage campaign budgets and external agencies where required.
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Ensure effective lead management and campaign execution using Salesforce (SFDC) and Pardot (Marketing Cloud Account Engagement).
Our Requirements
Essential:
- 3-5 years of experience in B2B marketing, preferably in SaaS, cybersecurity, or enterprise tech.
- Proven experience executing events or field marketing programs and channel development.
- Ability to manage multiple events and campaigns simultaneously.
- Experience working with or supporting sales teams.
- Knowledge of Account Based Marketing and account penetration (upsell and cross-sell).
- Familiarity with Pardot.
- Fluent in French and English.
- Willingness to travel up to 25% within the region and internationally.
- Data-driven mindset with the ability to track and report on performance and cost (ROI).
- Strong communication skills, especially in cross-functional settings.
Advantageous (not essential):
- Familiarity with other marketing and CRM tools (e.g. HubSpot, Salesforce).
- Fluent Arabic.
Location
EMEA | Fully Remote
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