About the Role
Fast-growing personal care e-commerce brand seeks a Branding & PR Specialist to lead brand strategy, PR, and integrated campaigns in the Philippines.
Responsibilities
Own brand positioning, messaging, and brand equity in PH.
Lead PR, media relations, press events, KOL/celebrity programs.
Plan and execute large-scale brand campaigns across PR, social, influencer, digital, offline, and e-commerce.
Manage agencies, budgets, timelines, and campaign KPIs.
Collaborate with e-commerce, performance, creative, and product teams.
Requirements
3+ years in branding, PR, or brand marketing.
Philippine personal care e-commerce brand experience strongly preferred.
At least one role with 2+ years at the same company.
Must provide a large-scale brand campaign you personally led, including role, budget, execution, and results.
Strong knowledge of PH media/KOL landscape.
English required; Filipino/Tagalog is a plus.
Priority Profile
PH personal care e-commerce background.
3+ years brand experience.
2+ years at one company.
Personally led a major brand campaign with case study.
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