Our Client is looking for a Business Development Manager to join their team.

Location: Woodmead, Johannesburg

Role Objective

To drive business growth, develop strategic partnerships, unlock new commercial opportunities and expand the business's presence across the pharmacy and retail sectors. The Business Development Manager will convert business and brand strategies into measurable revenue growth, increased market penetration and long-term commercial value for the business and its brand-owner partners.

Job Purpose

The Business Development Manager is responsible for identifying, developing and executing business growth strategies that drive revenue, profitability, market share and customer acquisition.
The role serves as a strategic link between brand owners, pharmacies, retail partners and the business, identifying opportunities to expand distribution, secure new business, strengthen commercial relationships and maximise brand performance.
The position combines business development, key account management, commercial strategy, brand growth, trade marketing and relationship management.

Key Responsibilities

Business Development & Growth Strategy
Develop And Implement Business Development Strategies Aligned With Company Objectives.
Identify And Pursue New Business Opportunities Across Pharmacies and Relevant Retail Channels.
Identify Opportunities to Expand the Business's Customer Base, Distribution Footprint and Market Presence.
Develop Strategic Growth Plans for Existing And Prospective Business Partners.
Research Market Trends, Competitor Activity And Emerging Business Opportunities.
Develop Proposals And Commercial Solutions That Support Business Growth.
Establish And Maintain A Pipeline Of New Business Opportunities.
Drive New Revenue Streams And Identify Opportunities For Business Expansion
Pharmacy & Retail Channel Development
Develop strong relationships with independent and corporate pharmacy groups.
Identify opportunities to expand brand distribution and product ranging within pharmacies.
Engage with pharmacy buyers, category managers and commercial decision-makers.
Understand pharmacy retail strategies, category requirements and commercial objectives.
Identify opportunities for new listings, additional distribution, ranging and in-store visibility.
Develop tailored commercial proposals for pharmacy groups and retail partners.
Negotiate opportunities that deliver mutual commercial value.
Identify opportunities to expand into additional retail channels where relevant.
Key Account & Relationship Management
Build and maintain strong, long-term relationships with existing and prospective customers.
Act as a key point of contact between the business, brand owners and retail partners.
Develop strategic account plans for key customers.
Identify opportunities to grow existing accounts through increased distribution, sales and product penetration.
Conduct regular customer meetings and business reviews.
Understand customer needs and develop solutions that support their commercial objectives.
Manage customer expectations and ensure delivery against agreed commitments.
Identify opportunities to strengthen partnerships and improve customer retention.
Sales & Commercial Growth
Work closely with the sales team to achieve revenue, sales and profitability targets.
Identify opportunities to increase sales volumes, revenue and gross margin.
Develop and implement commercial growth initiatives.
Support pricing, promotional and product ranging strategies.
Identify opportunities for cross-selling, upselling and new product introductions.
Monitor sales performance against agreed targets.
Analyse customer and product performance and recommend corrective actions.
Develop commercial proposals and negotiate pricing and trading terms where required.
Ensure business development initiatives translate into measurable financial results.
Brand & Market Development
Work with brand owners to identify opportunities for brand expansion and market growth.
Understand brand positioning, target consumers and commercial objectives.
Identify opportunities to increase brand awareness, penetration and market share.
Translate brand strategies into commercial opportunities within pharmacy and retail channels.
Support the development of brand growth plans and market-entry strategies.
Identify opportunities for new product launches and category expansion.
Monitor competitor brands, pricing, promotions and market activity.
Provide market feedback and commercial insights to brand owners.
Trade Marketing & Retail Activation
Identify opportunities to improve brand visibility and performance within pharmacies and retail environments.
Work with internal marketing and merchandising teams to develop retail activation plans.
Support promotional campaigns, product launches and in-store activations.
Identify opportunities for additional displays, promotional placements and retail exposure.
Ensure brand-owner objectives are translated into effective retail execution.
Monitor the effectiveness of promotional and trade marketing activities.
Evaluate campaign performance and recommend opportunities for improvement.
Commercial Planning & Negotiation
Develop annual business development and commercial growth plans.
Prepare customer proposals, presentations and business cases.
Identify and negotiate new commercial partnerships and business opportunities.
Develop mutually beneficial trading arrangements with customers and retail partners.
Support contract negotiations and commercial agreements.
Assess the financial viability and profitability of new opportunities.
Ensure commercial agreements align with business objectives and profitability requirements.
Data, Market Intelligence & Reporting
Analyse sales performance, customer growth, distribution and market share.
Monitor pharmacy and retail market developments and competitor activity.
Identify commercial opportunities through sales and market data.
Develop monthly and quarterly business development reports.
Track new business opportunities, conversion rates and pipeline performance.
Provide management with actionable insights and recommendations.
Monitor customer performance against agreed commercial targets.
Use data to support strategic decision-making and business planning.
Internal Stakeholder Management
Work Collaboratively with Sales, Marketing, Merchandising and Operational Teams.
Align Business Development Initiatives with Overall Company Objectives.
Ensure Effective Communication Between Internal Departments and External Stakeholders.
Support The Managing Director and General Manager with Strategic Growth Initiatives.
Coordinate Internal Resources to Ensure Successful Delivery of New Business Opportunities.
Provide Regular Updates on Business Development Activities, Opportunities and Challenges.

Core Kpis

Commercial & Business Growth

Revenue Growth Versus Target.
Gross Margin Contribution.
New Business Generated.
New Customer Acquisition.
Growth In Existing Accounts.
New Commercial Partnerships Secured.
Sales Growth Across Pharmacy and Retail Channels.
New Distribution and Product Listings Achieved.

Business Development

Number of qualified new business opportunities.
Business development pipeline value.
New business conversion rate.
Commercial agreements secured.
New market and channel penetration.
Time taken to convert opportunities into revenue.

Customer & Account Management

Customer retention and account growth.
Key account performance.
Customer relationship development.
Customer satisfaction.
Growth in product ranging and distribution.

Brand & Market Development

Brand sales growth.
Market share and brand penetration.
New product listings and launches.
Retail visibility and promotional opportunities.
Brand-owner relationship performance.

Financial & Commercial Management

Profitability of new business.
Gross margin achievement.
Commercial deal performance.
Revenue generated from new opportunities.
Return on commercial investment

Key Relationships

Internal.

Managing Director / CEO
General Manager
Sales Team
Marketing Team
Merchandising Team
Administrative Team
Medical Skin Specialist

External

Brand Owners
Corporate Pharmacy Groups
Independent Pharmacies
Pharmacy Buyers
Category Managers
Retailers
Commercial Decision-Makers
Agencies
Distribution Partners
Research and Data Partners

Core Competencies

Business development strategy.
Commercial acumen.
Sales and revenue growth.
Strategic relationship management.
Pharmacy and retail industry understanding.
Key account management.
Commercial negotiation.
Market development.
Brand and category understanding.
Financial and profitability analysis.
Strategic thinking and problem-solving.
Business planning and execution.
Data analysis and reporting.
Communication and presentation skills.
Stakeholder management.
Influencing and negotiation.
Project management.
Results-driven leadership.

Ideal Candidate Profile

The ideal candidate is a commercially driven and strategically minded Business Development Manager with a proven ability to identify opportunities, build relationships and convert business opportunities into sustainable revenue growth.
They should have experience in business development, sales or key account management, preferably within the pharmaceutical, pharmacy, skincare, beauty, FMCG or retail sectors.
The successful candidate will be confident engaging with senior commercial decision-makers, negotiating business opportunities and developing strategic partnerships. They must be able to balance strategic thinking with hands-on execution and demonstrate a strong understanding of the commercial drivers that influence pharmacy and retail performance.
The key focus of this role is to grow the business, open new doors, strengthen commercial partnerships and turn opportunities into measurable results.

Desired Skills:

Business Development Manager
Business Growth Manager
Commercial Growth Manager

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