Brand and creative direction
- · Own the annual marketing plan and budget, and deliver against agreed outcomes.
- · Own brand positioning, brand guidelines and consistency across every channel and every outlet.
- · Own the creative standard: scripts, films, key visuals and design language. Commission and approve all
- flagship content.
- · Track market and competitor activity, and bring those insights into product and pricing discussions.
Demand generation
- · Own the full funnel (reach, engagement, lead, qualified lead) and the metrics at each stage.
- · Set the content strategy across owned channels, including the video library that drives most of our
- enquiries.
- · Improve marketing-sourced revenue, not just lead volume.
People, vendors and cross-functional working
- · Build the marketing team’s capability across creative, content and performance marketing.
- · Manage agencies, vendors and production partners on cost, quality and timelines.
- · Work closely with Franchise Development, Customer Experience, Product and Sales so marketing effort lands where the business needs it.
Systems, AI and reporting
- · Embed AI tools across creative and performance workflows, and keep the team ahead of new tools.
- · Publish marketing analytics and a clear monthly performance report to the COO.
What success looks like
- · The creative standard is visibly raised: our work is recognisable before the logo appears.
- · The brand is applied consistently across the network, with no off-format material in circulation.
- · Qualified lead volume grows and lead quality improves.
- · Marketing cost per acquisition falls year on year.
- · The marketing team produces high-quality work without daily direction.
What we are looking for
Must have
- · Graduate or postgraduate in Visual Communication, Design, Mass Communication or Marketing; MBA is an advantage.
- · 6 to 9 years across brand, creative and performance marketing, including at least 2 years leading or
- guiding a team.
- · Exposure to both consumer (B2C) and channel/B2B marketing.
- · Strong understanding of the Tamil Nadu market.
- · Hands-on experience using AI tools in creative and performance marketing (mandatory).
- · Fluent in English and Tamil (spoken and written).
Skills and attributes
- · Strong creative judgement: able to protect the brand line and still deliver work quickly.
Pay: ₹50,000.00 - ₹70,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Experience:
- B2B Marketing: 6 years (Preferred)
Work Location: In person
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