Digital Marketing Intern

About the role

Role Overview: MAAC Kalyannagar is looking for a creative, data\-driven, and highly motivated **Digital Marketing Intern**. In this role, you will help bridge the gap between passion and education by driving student enrollment and expanding our digital footprint. You will play a hands\-on role in managing our Instagram presence, launching high\-ROI Google Ads, producing engaging multi\-media content, and building a powerful digital brand that attracts aspiring animators, VFX artists, and gamers.Key Responsibilities1\. Social Media Management \& Instagram Growth

* **Content Scheduling:** Maintain and execute a consistent social media content calendar across Instagram, Facebook, and YouTube. * **Format Execution:** Script, shoot, and edit high\-engagement Instagram Reels, YouTube Shorts, and Carousel posts. * **Community Building:** Monitor comments, respond to direct messages, and engage with aspiring creative students. * **Trend Analysis:** Keep track of pop\-culture moments, viral VFX trends, and audio tracks to apply to MAAC’s organic reach strategy.

2\. Performance Marketing (Google \& Meta Ads)

* **Campaign Setup:** Assist in setting up Search, Display, and Performance Max campaigns on Google Ads to target high\-intent student leads. * **Audience Targeting:** Build custom audiences on Meta Ads Manager tailored around student demographics (ages 16–24\) and parents. * **A/B Testing:** Experiment with different ad copies, landing page designs, and CTA buttons to reduce Cost Per Lead (CPL). * **Reporting:** Track, analyze, and present weekly performance data regarding ad spend, click\-through rates (CTR), and direct conversion metrics.

3\. Digital Branding \& Lead Generation

* **Local SEO Execution:** Optimize Google My Business (GMB) profiles with fresh graphics, student reviews, and local keywords. * **Brand Consistency:** Ensure all digital touchpoints maintain MAAC’s official brand guidelines, * colors, fonts, and messaging. * **Lead Pipelines:** Set up and manage automated Meta lead generation forms and optimize website landing pages for visitor capture.

4\. Digital Content Creation \& Copywriting

* **Visual Asset Design:** Work with team on Designing basic promotional flyers, banners, and educational carousels using tools like Canva, Photoshop, or Illustrator. * **Video Production:** Film behind\-the\-scenes (BTS) campus life, student studio sessions, and mentor interviews. * **Copywriting:** Write compelling ad copies, engaging social captions, and basic SEO\-friendly blogs focused on career prospects in animation/VFX.

**Candidate Qualifications**

* **Education:** Currently pursuing or recently graduated with a degree/diploma in Marketing, Mass Media, Communications, or Design. * **Technical Skills:** Basic familiarity with Google Ads, Meta Ads Manager, and social media analytics tools. * **Creative Suite:** Proficiency in Canva and basic video editing apps (CapCut, Premiere Pro, or VN Editor) is highly preferred. * **Industry Passion:** A strong interest in or understanding of 3D Animation, Visual Effects, Gaming, or Graphic Design is a massive plus. * **Communication:** Excellent written and verbal communication skills in English

Perks and Benefits

* **Certificate of Completion:** A formal internship experience letter from a globally recognized media education brand. * **Mentorship:** Direct guidance from senior marketing professionals and industry experts. * **Portfolio Enrichment:** Opportunity to showcase successful ad campaigns and viral social media assets built by you. * **Job Opportunity:** High\-performing interns may be considered for a full\-time employment offer upon graduation.

Pay: ₹15,000\.00 \- ₹20,000\.00 per month

Ability to commute/relocate:

* Kammanahalli, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Language:

* English, Kannada (Required)

Work Location: In person