Purpose of the role The Head of Discoverability makes Regenesys brands and programmes easy to find and choose wherever prospective students look: search engines, AI answer engines, social and owned channels. The role leads content and SEO as one discipline.
Key responsibilities
- Set discoverability strategy across content, SEO (technical, on-page and off-page), answer engine optimisation (AEO) and generative engine optimisation (GEO).
- Lead the Content Lead and SEO Lead, and develop their teams.
- Own the editorial strategy and calendar, aligned to business unit priorities and intake cycles.
- Make sure programme and school content is structured to rank in search and to appear in AI-generated answers.
- Drive technical SEO priorities with Marketing Operations and the web development team.
- Develop thought leadership content with academics and senior leaders.
- Set and protect brand voice and content standards across the group's brands.
- Work with the Performance team on landing page content and on combined paid and organic search performance.
- Introduce AI tools into content production, with clear quality controls.
- Measure and report organic performance by business unit.
Key performance indicators Indicative. Final KPIs are agreed on appointment.
- Organic traffic and leads by business unit
- Visibility for priority programme search terms
- Presence in AI-generated answers
- Content output against the editorial calendar
- Content-assisted conversions
- Technical SEO health
Requirements
- 10 years or more in content and/or SEO, including at least 4 years leading teams.
- Deep SEO knowledge, including technical SEO, plus current understanding of AEO and GEO.
- Proven editorial leadership across multiple brands or audiences.
- Strong analytics skills, including Google Search Console, GA4 and SEO platforms.
- A degree in journalism, communications, marketing or a related field.
Desired Skills:
- Emotional Intellegence
- Self Starter
- Think out of the box
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