The Commercial Demand Planning Manager is responsible for leading the short-range demand planning process and ensuring the organization operates with a highly accurate, execution-ready demand forecast. The role serves as the key link between Sales, Marketing, Finance, and Supply Chain by translating market realities, trade inventory movements, customer demand signals, and commercial plans into a single aligned forecast.
Job Responsibilities
- Lead the end-to-end short-range demand planning process by driving forecast alignment across Sales, Marketing, Finance, and Supply Chain, ensuring a single and accurate demand plan for execution.
- Analyze sales trends, market dynamics, customer movements, and commercial drivers to generate actionable insights, identify risks and opportunities, and improve forecasting accuracy.
- Develop, maintain, and continuously improve demand forecasting models through statistical analysis, performance monitoring, demand signal integration, and corrective action plans.
- Provide business planning and decision support through scenario modeling, forecast reviews, category planning, and recommendations that guide commercial and supply chain strategies.
- Drive forecast governance, automation, and continuous improvement initiatives by enhancing planning tools, strengthening data quality, improving reporting capabilities, and championing best practices across the organization.
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