Key Responsibilities :
- Develop and execute 360° digital marketing strategies aligned with business objectives.
- Plan and manage SEO, AEO, GEO, Google Ads (PPC), Meta Ads, LinkedIn Ads, email marketing, content marketing, social media, and remarketing campaigns.
- Drive inbound lead generation and optimize marketing funnels to improve conversion rates.
- Manage website performance, landing pages, blogs, and content marketing initiatives.
- Collaborate with sales, design, development, and content teams to execute integrated marketing campaigns.
- Manage marketing automation, CRM integrations, and lead nurturing workflows.
- Conduct competitor analysis, market research, and identify emerging digital marketing opportunities.
Required Skills :
- Must have 03+ years of digital marketing experience in an IT Services, Software Development, SaaS, or Mobile App Development company.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Strong expertise in SEO, AEO, GEO, PPC, Google Ads, Meta Ads, LinkedIn Ads, email marketing, content marketing, social media marketing, and marketing automation.
- Hands-on experience with Google Analytics (GA4), Google Search Console, Google Tag Manager, SEMrush, Ahrefs, HubSpot, Mailchimp, and CRM platforms.
- Strong understanding of B2B lead generation, demand generation, conversion optimization, and performance marketing.
- Excellent analytical, communication, leadership, and project management skills.
Work Location: In person
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