Develop and execute a comprehensive e‑commerce strategy aligned with business goals to drive revenue and market share growth.
Set and monitor KPIs (e.g., traffic, conversion rates, average order value, retention, CAC) and use insights to optimise performance.
Identify new digital sales channels and business opportunities, including D2C, marketplaces, and emerging formats.
Operational Excellence
Oversee daily e‑commerce operations including merchandising, catalogue management, pricing strategies, promotions, and conversion optimisation.
Ensure best‑in‑class user experience across platforms - from discovery to checkout and post‑purchase support.
Collaborate with logistics, fulfilment, and customer support teams to optimise delivery and service levels.
Digital Marketing & Customer Acquisition
Partner with marketing teams to plan and execute performance marketing, SEO/SEM, email & retention campaigns to drive traffic and sales.
Leverage analytics tools to understand customer behaviour and inform acquisition and retention strategies.
Team Leadership & Cross‑Functional Collaboration
Lead, mentor, and grow a high‑performing e‑commerce team including operations, merchandising, UI/UX, and analytics functions.
Work closely with Product, Finance, Technology, and Marketing to ensure integrated planning and execution.
Analytics & Reporting
Prepare and present regular performance reports and insights for senior leadership.
Use data‑driven decisions to prioritise initiatives, optimise budgets, and enhance ROI.
Qualifications & Skills
10–12 years of experience in e‑commerce, digital commerce, or online retail leadership - ideally with a proven track record of scaling online business operations.
Strong understanding of e‑commerce platforms, digital marketing, analytics, and customer experience.
Strategic thinker with excellent analytical skills and a data‑driven mindset.
Exceptional leadership and team‑building capabilities; experience managing cross‑functional teams.
Proven experience in P&L responsibility and commercial decision‑making.
Excellent communication, stakeholder management, and project management skills.
Familiarity with marketplace ecosystems, D2C platforms, performance marketing channels, and user‑centric design principles is preferred.