Supertails is India’s leading pet-care platform, built to create a better world for pets and their parents. Our ecosystem spans Supertails.com, a comprehensive online marketplace for pet supplies; Henlo, our fast-growing private-label dog food brand; and a rapidly expanding suite of offline pet healthcare services.
We are a data-driven, AI-forward company focused on building a category-defining brand that supports pet parents at every stage of their journey.
The Role
We're looking for a Google Ads Manager to lead and scale our Google Ads ecosystem, driving profitable customer acquisition across Search, Shopping, Performance Max, Display, YouTube, and Demand Gen campaigns. You'll own strategy, execution, optimization, and performance while collaborating with cross-functional teams to maximize growth. Experience with SEO is a strong advantage.
Key Responsibilities
- Own and optimize Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube.
- Manage budgets, forecasts, and performance metrics including ROAS, CPA, CAC, CTR, and Conversion Rate.
- Optimize Google Merchant Center, product feeds, and Shopping performance.
- Ensure accurate tracking using GA4, GTM, Enhanced Conversions, and Google Search Console.
- Conduct keyword research, A/B testing, audience segmentation, and campaign experimentation.
- Support SEO initiatives through keyword research, landing page optimization, and collaboration with content and product teams.
- Present performance insights and growth opportunities to leadership.
What We're Looking For
Must-Haves
- 6+ years of experience managing Google Ads for e-commerce or D2C brands.
- Expertise in Google Search, Shopping, Performance Max, Display, and YouTube.
- Strong knowledge of Google Merchant Center, GA4, GTM, and Google Search Console.
- Experience managing high-budget campaigns with a focus on ROAS and growth.
- Good understanding of SEO fundamentals, including keyword research and on-page optimization.
- Strong analytical mindset with hands-on experience in Excel/Google Sheets.
Good-to-Haves
- Experience with Meta Ads.
- Exposure to App Campaigns, AppsFlyer, CRO, or server-side tracking.
- Passion for pets and building high-growth consumer brands.