Key Responsibilities:
- Plan and manage budgets for integrated digital marketing campaigns, including email marketing, social media, website management, WhatsApp blasting, mobile applications, and SEO/SEM initiatives.
- Develop and execute marketing content, including email campaigns (e.g., Mailchimp) and social media content for LinkedIn and Instagram.
- Create, edit, and publish content across company social media platforms (Instagram, LinkedIn, and YouTube).
- Set up and manage email marketing campaigns, including audience segmentation, targeting, automation workflows, and analytics tracking.
- Monitor, analyze, and evaluate digital marketing performance based on established KPIs and metrics, providing data-driven insights and recommendations.
- Stay updated with digital trends and recommend innovative strategies to enhance brand visibility and engagement.
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