- Develop and implement long-term sales strategies for On-Trade and Off-Trade channels, covering both sell-in and sell-out performance.
- Monitor sales targets and KPIs across contracted outlets, ensuring effective action plans and follow-ups.
- Build and maintain strong relationships with key outlets to maximize business opportunities.
- Analyze market trends, pricing strategies, and competitor activities to identify growth opportunities.
- Identify new markets and develop strategic business partnerships.
- Support commercial negotiations, activation planning, and execution to achieve sales objectives.
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