Job Description
RCL FOODS is a deeply rooted South African food manufacturer that produces some of the country’s most-loved brands: Yum Yum peanut butter, Nola mayonnaise, Ouma rusks, and Selati sugar, just to name a few. At the heart of our culture and strategy is our Purpose – WE GROW WHAT MATTERS – which encapsulates our belief in collectively doing that little more to create a positive impact that matters.
Our Talent Team is currently looking for an experienced, enthusiastic Brand Manager within our dynamic Growth Division. The role will be based in Westville and report to the Marketing Executive.
To lead the development and execution of brand strategy and deliver sustainable growth, profitability and brand equity by identifying opportunities, shaping strategic choices, and leading cross-functional execution. The role serves as the strategic and operational lead for assigned brands and is accountable for brand performance.
Duties & Responsibilities
Brand Strategy & Growth
- Develop and execute brand strategies aligned to business objectives.
- Drive brand performance, positioning, and sustainable growth.
- Identify growth opportunities through consumer, customer, and market insights.
- Manage stakeholder and agency relationships to deliver integrated brand plans.
- Lead the integrated brand planning process and translate strategy into clear annual brand plans, priorities and KPIs
Brand Activation & Execution
- Lead promotional campaigns, events, and marketing initiatives.
- Execute brand plans across customer, shopper, consumer, and digital channels.
- Manage agencies and ensure consistent brand communication.
- Measure campaign effectiveness and optimise performance.
Innovation & New Product Development
- Lead NPD projects from concept to launch.
- Conduct market and consumer research to identify innovation opportunities.
- Manage packaging enhancements and portfolio growth initiatives.
- Lead cross functional projects and ensure delivery within agreed scope, timelines, budget and quality standards
Insights & Performance Analysis
- Analyse consumer, customer, market, and sales data.
- Translate insights into actionable recommendations.
- Monitor KPIs including market share, brand equity, profitability, and ROI.
- Analyse consumer, customer, market and sales data. Translate insights into actionable recommendations and support demand and forecasting inputs. Monitor KPIs including market share, penetration, brand equity, profitability and ROI.
Financial Management
- Manage brand, marketing, and NPD budgets.
- Track spend, optimise marketing investment, and support profitability initiatives.
- Evaluate return on investment and resource allocation.
Brand Communications & Asset Development
- Develop communication strategies, creative assets, packaging, and POS materials.
- Ensure all brand assets align with brand guidelines and strategic objectives.
Media & Digital
- Lead media and digital strategy execution with agency partners.
- Optimise campaign performance across traditional and digital channels.
- Strengthen consumer engagement and brand equity through integrated communications.
People & Stakeholder Leadership
- Coach and develop junior marketers and lead cross functional stakeholders across Sales, Customer Marketing, CMI, Finance, R&D, Manufacturing and Supply Chain to deliver brand priorities.
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Minimum Requirements
A Degree or Post Graduate Degree in Marketing and or in related Business Management.
3–5 years relevant experience within FMCG, with strong experience in brand, customer or shopper marketing
Demonstrable brand development and management experience, especially experience working on innovation projects.
Knowledge:
Brand strategy & management principles.
Marketing management principles and practices.
Market research methodologies.
Develop consumer intimacy & gather insights.
Business processes especially financial, customer, supply chain & R&D.
Competitor landscape.
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