Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explore the world
ABOUT THE COMPANY:
Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant all-suite ships all-inclusive pricing worldwide itineraries and genuine hospitality All our ships feature spacious ocean-view suites with butler service and most include private verandas meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond Whether you want to gaze at icebergs or palm trees the choice is yours Our ships sail pole-to-pole to over 900 destinations on all seven continents leaving (almost) no part of coastline uncovered We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team
Overview of Role:
The Sr Lead PR Communications & Content works closely with the Director Global PR Communications & Content to develop and execute the brand’s strategic communications and public relations strategies – with a focus on international markets – to increase brand awareness and affinity for Silversea in the UK EMEA AUS/NZ and APAC This team member will also work closely with the Manager Strategic Web Content to support the editorial direction and blog content for the brand’s content hub Discover by Silversea
Key Responsibilities:
PR & Communications:
Supports the development and management of global PR and Communication strategies and tactics that supports Silversea’s marketing strategy* Regionalizes global PR strategy to establish goals and priorities in the UK EMEA AUS/NZ and APAC adapting messaging and tactics to regional nuances and media markets* Build and maintain relationships with key journalists and opinion influencers media outlets and regional PR agencies and partners* Develop and execute proactive media relations strategies including the development of media materials including press releases press notes media briefings executive talking points internal communications etc* Partner closely with global PR team and Royal Caribbean Group’s Corporate Communications team on crisis and issues management* Partner with regional leadership teams to best align communications strategies with in-market business priorities* Track measure and report monthly earned media performance* Lead and manage PR agency and content partnership relationships including budget management* Lead visiting journalist familiarization (FAM) program* Support global PR team as needed
Content & Editorial Direction:
Partner closely with the Manager Strategic Web Content on the editorial direction for the brand’s blog Discover by Silversea* In partnership with content agencies and the Manager Strategic Web Content build and manage the editorial calendar for Discover by Silversea that balances brand storytelling SEO/GEO and discoverability objectives and timely inspirational news content* Lead edit and approve blog content before publishing* Provide direction to content partners and writers ensuring consistent quality tone accuracy and brand alignment* Identify content opportunities that support brand narrative objectives including PR paid media and more ensuring content and communications work in lockstep to maximize content investment and impact* Monitor content performance to refine content strategy
General:
Operate as a senior contributor and subject-matter expert with the ability to influence team members and partners internally and externally to support regional business objectives* Partner closely with brand marketing and regional leadership to ensure consistent messaging and brand narrative globally* Act as a trusted advisor to leadership on brand reputation narrative and positioning and media strategy* Manage budgets vendors and agency relationships as needed*
Other duties as necessary
QUALIFICATIONS AND EDUCATION
Education:
Bachelor’s degree in communications or like field
Experience & Essential Qualifications and Skills:
7+ years of experience in PR communications content or similar roles with experience supporting media relations efforts in international markets* Proven track record securing earned media coverage and managing complex press relationships with journalists across multiple regions* Strong editorial instincts with experience supporting content strategy or blog using a newsroom mentality* Excellent writing editing and storytelling skills* Experience managing agencies freelancers contractors and junior team members* Highly organized* self-motivated and capable of working with minimal direction
Ability to set priorities handle multiple tasks simultaneously* and manage time effectively to meet tight deadlines
Able to maintain confidentiality and exercise high degree of tact and diplomacy at all levels of the company* as well as with external contacts
Proficiency with Word Excel* PowerPoint
FINANCIAL/QUANTITIVE RESPONSIBILITIES
International market budget oversight including PR Agency fees OOPs* and press sailings (FAM) budget
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