About the Position
Role: Marketing Manager
Designation: Senior Executive / Manager – Marketing
Experience: 4–8 Years
Location: Gurgaon (On-Site – 5 Days)
Education: Tier 1 Bachelor's degree & MBA preferred
Industry Type: Technology / B2B SaaS / AI-driven platforms
Functional Area: Marketing / Growth / Product Marketing
About Salescode.ai
https://salescode.ai/company/about-us
SalesCode.ai is an AI-native route-to-market platform for CPG and FMCG companies, founded by Ex Coke leaders and led by bussiness and Technology experts in GenAI, sales & enterprise technology.
What We Do
Large CPG companies lose 12–35% of sales daily due to inherent human inefficiencies and store-level execution gaps. Even a 1–2% improvement can drive millions of dollars in incremental revenue. Our mission is to exponentially augment sales teams' competency and intelligence using AI, enabling execution at a speed and scale impossible through human effort alone. With our AI platform, we are leading key transformations in CPG sales.
Roles & Responsibilities
1. Go-to-Market Strategy & Product Marketing
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Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms
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Create product marketing collateral, case studies, and solution briefs
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Support product launches and feature releases with coordinated marketing campaigns
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Define target buyer personas and competitive differentiation strategy
Roles & Responsibilities
1. Go-to-Market Strategy & Product Marketing
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Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms
-
Create product marketing collateral, case studies, and solution briefs
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Support product launches and feature releases with coordinated marketing campaigns
-
Define target buyer personas and competitive differentiation strategy.
2. Demand Generation & Lead Management
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Design and execute integrated campaigns to drive qualified leads and pipeline
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Manage marketing channels including email, paid digital, LinkedIn, and webinars
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Collaborate with Sales on lead quality, scoring, and nurturing workflows
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Track and optimize marketing metrics to improve cost-per-lead and conversion rates
3. Content Marketing & Thought Leadership
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Develop content strategy that positions Salescode.ai as a leader in AI-driven sales transformation
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Create blog posts, whitepapers, webinars, and video content
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Build and maintain marketing calendar aligned with product roadmap and sales cycles
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Support executive thought leadership and speaking opportunities
4. Brand & Marketing Communications
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Maintain brand consistency across all marketing channels and touchpoints
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Manage website content, product pages, and digital assets
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Develop campaigns for key markets and customer segments
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Create internal communications to align organization with marketing initiatives
5. Analytics & Performance Management
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Establish marketing dashboards and KPIs; report on campaign performance
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Conduct A/B testing and optimization across marketing channels
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Provide insights on market trends, customer feedback, and competitive landscape
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Present monthly marketing performance metrics and recommendations to leadership
6. Cross-Functional Collaboration
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Partner with Product, Sales, and Customer Success teams on go-to-market initiatives
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Support enterprise customer wins with marketing enablement and case study development
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Work with Sales leadership on account-based marketing (ABM) strategies for top prospects
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Collaborate with international teams to adapt campaigns for regional markets
Desired Candidate Profile
Experience: 4+ years in:
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B2B SaaS / Technology marketing
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Product Marketing or Growth Marketing roles
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Demand generation and lead management
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Enterprise software or AI/analytics platforms (preferred)
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Startup or high-growth company environment (preferred)
Preferred Background:
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Exposure to CPG, sales, or business operations space
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Experience working with global accounts or in international markets
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Marketing in highly technical/complex product environments
Core Skills
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Strategic Thinking: Ability to develop and communicate clear go-to-market strategies
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Product Knowledge: Quick learner of technical concepts; ability to translate features into customer benefits
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Campaign Execution: End-to-end campaign management across multiple channels
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Data-Driven: Comfort with marketing analytics, dashboards, and ROI measurement
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Communication: Excellent written and verbal communication with both technical and non- technical audiences
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Project Management: Strong organizational skills with ability to manage multiple workstreams
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Collaboration: Ability to work effectively across cross-functional teams and influence without authority
Mindset & Behavioural Fit (Critical for Success)
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Ownership Mentality: Takes accountability for marketing outcomes and pipeline contribution
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Bias for Action: Executes quickly, tests constantly, and learns from results
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Customer Obsession: Genuinely understands customer pain points and feedback
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Adaptability: Thrives in a fast-paced, ambiguous startup environment
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Storytelling: Can distill complex AI/sales concepts into compelling narratives
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Intellectual Curiosity: Stays informed on industry trends, competitor moves, and best practices
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