WHO SHOULD APPLY
We are looking for a hands-on Meta Ads Specialist who has worked in an advertising / digital marketing agency and can independently manage performance campaigns.
- ✔ Minimum 3+ year experience in Meta Ads (Facebook & Instagram Ads)
- ✔ Experience in digital agency / performance marketing agency (MANDATORY)
- ✔ Ability to manage multiple client campaigns simultaneously
- ✔ Strong understanding of campaign structure, targeting, creatives & optimization
ROLE RESPONSIBILITIES
- Plan, execute and optimize Meta Ads campaigns (Facebook & Instagram)
- Manage end-to-end campaign lifecycle (setup → optimization → scaling)
- Work closely with creative team to improve ad performance
- Analyze campaign data and improve CTR, CPL, ROAS
- Handle multiple client accounts simultaneously
- Provide insights and suggestions to improve campaign outcomes
KEY SKILLS REQUIRED
- Meta Ads Manager (Facebook Ads Manager)
- Audience targeting & retargeting
- Campaign optimization & scaling
- Performance metrics understanding (CTR, CPC, CPL, ROAS)
- Understanding of creatives & ad copies
KPIs for Success
- Customer Acquisition Cost (CAC) vs. target
- Return on Ad Spend (ROAS) improvement
- Lead to Conversion % and Sales-qualified leads growth
- Retention & Repeat Purchase %
- Funnel conversion improvement (CTR → CVR → Sales)
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
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