Location: Bangalore
Experience: 4+ Years
About the Role
Snitch is building the next phase of its growth by creating a ₹100+ Cr annual business across non-apparel categories through marketplaces and quick commerce.
We are looking for an entrepreneurial leader to own and scale our Footwear, Fragrance and Long Tail Accessories business across all external channels including Amazon, Flipkart, Myntra, Ajio, Nykaa, Blinkit, Zepto, Instamart, and emerging commerce platforms.
This is a business ownership role. The individual will own the complete P&L, category strategy, merchandising, planning, pricing, marketplace growth and execution.
Categories: Footwear, Fragrances, Sunglasses, Bags & Wallets, Belts, Jewellery, Caps, Socks, and Other Lifestyle Accessories
Success Metric: Build a ₹100+ Cr annualized GMV business within 12 months across marketplace and quick commerce channels while maintaining healthy contribution margins.
Key Responsibilities:
1. Business Ownership
Own the complete marketplace business including:
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Revenue
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GM
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Contribution Margin
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Inventory productivity
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Fill rates
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Customer experience
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Growth
Own monthly, quarterly and annual business targets.
2. Marketplace Growth
Scale business across:
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Amazon
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Flipkart
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Myntra
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Ajio
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Nykaa
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Tata Cliq
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Blinkit
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Instamart
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Zepto
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Other emerging marketplaces
Responsibilities include:
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Assortment expansion
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New category launches
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Visibility planning
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Campaign planning
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Search ranking
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Organic growth
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Ads planning
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Marketplace negotiations
3. Category Strategy
Build category strategy by channel.
Own:
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Assortment architecture
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Price ladders
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Good-Better-Best strategy
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Hero SKU creation
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Exclusive marketplace packs
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New launches
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Seasonal collections
4. P&L Ownership
Own complete economics.
Including:
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Gross Margin
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Contribution Margin
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Channel profitability
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Ads ROI
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Trade spends
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Discounts
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Funding utilization
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Vendor negotiations
5. Planning & Inventory
Drive end-to-end planning.
Own:
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Demand planning
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Supply planning
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Buying plans
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Forecasting
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Weeks of Cover
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Inventory turns
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Replenishment
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Fill rates
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Slow-moving inventory liquidation
6. Growth & Performance
Build marketplace growth engine.
Own:
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Ads planning
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ROAS
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Search optimization
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Content quality
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Catalogue health
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Conversion improvement
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Ratings & Reviews
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Repeat purchases
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New customer acquisition
7. Data & Analytics
Create business reviews around:
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Channel-wise performance
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SKU productivity
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Hero SKU tracking
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Price realization
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Lost sales
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Buy box
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Competition tracking
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Inventory health
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Campaign effectiveness
Drive decisions through data.
8. Cross-functional Leadership
Work closely with:
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Product
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Design
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Sourcing
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Planning
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Supply Chain
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Marketing
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Finance
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Technology
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Customer Experience
to ensure end-to-end business execution.
What We're Looking For
Must Have
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4+ years of relevant experience.
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Experience scaling Footwear or Fragrance businesses is mandatory.
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Strong experience managing marketplaces at scale.
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Demonstrated ownership of a significant business with P&L responsibility.
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Strong planning, merchandising, and inventory management skills.
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Data-driven decision maker with excellent analytical capabilities.
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Ability to operate in a high-growth, execution-focused environment.
Preferred Background
Candidates from:
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Leading D2C brands
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Marketplace category teams
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Fashion or lifestyle brands
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Footwear brands
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Fragrance brands
Ideal experience includes:
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Category Management at Amazon, Flipkart, Myntra, Nykaa, Blinkit, Zepto, Instamart, etc.
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Marketplace business leadership within D2C brands that have successfully scaled footwear, fragrance, or lifestyle accessories.
Ideal Candidate Profile
We are looking for someone who has:
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Scaled a ₹30–100+ Cr category on marketplaces.
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Managed end-to-end P&L rather than just key account management.
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Led growth through assortment, pricing, merchandising, and marketplace marketing.
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Strong understanding of quick commerce and marketplace ecosystems.
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Built categories from an early stage to meaningful scale.
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Demonstrated ownership, speed of execution, and commercial acumen.
Key KPIs
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₹100+ Cr Annualized GMV
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Revenue vs Target
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Gross Margin & Contribution Margin
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Marketplace Share Growth
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Inventory Turns
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Fill Rate
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Forecast Accuracy
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ROAS
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Sell-through
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Hero SKU Growth
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Ratings & Reviews
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Returns %
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Repeat Purchase Rate
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Lost Sales %
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Working Capital Efficiency
Why Join Snitch?
This is an opportunity to build one of India's fastest-growing lifestyle businesses beyond apparel. You will have the autonomy to create, scale, and own multiple categories across marketplaces and quick commerce, with direct visibility into leadership and a meaningful impact on Snitch's next phase of growth. This role is designed for builders who thrive on ownership and want to create a ₹100+ Cr business from the ground up.
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