We are looking for a creative, data-driven Social Media Specialist to build the F+G Rebarbrand in a technical industry. You will turn complex product benefits (corrosion-proof, 4Xlighter, 2X to 3X stronger in tensile strength than steel, 100+ year service life) into content that engineers, architects, contractors, distributors, and developers want to watch, share, andact on. You will own our presence on LinkedIn, Facebook, Instagram, TikTok, YouTube, andX, and your work will directly support leads, quote requests, and brand trust.
KEY RESPONSIBILITIES
1. Strategy and Planning
- Develop and own a social media strategy aligned with sales goals: awareness, education, lead generation, and customer retention.
- Create a monthly content calendar across all channels with themes, formats, postingtimes, and campaign tie-ins.
- Define audience segments (structural engineers, contractors, precast producers, DOT and municipal buyers, marine and coastal builders, distributors) and tailor messaging toeach.
- Research competitors and industry trends (FRP, GFRP, sustainable construction, LEED,infrastructure funding) to find content opportunities.
2. Content Creation
- Produce short-form video (Reels, TikTok, Shorts): installation tips, product demos, cutting and handling safety, factory behind-the-scenes, and “F+G vs steel” comparisons.
- Create long-form videos for YouTube: product explainers, project case studies, andeducational walkthroughs (ASTM D7957, ACI 440.11 basics).
- Design graphics, carousels, infographics, and spec sheets using Canva, Adobe tools, or similar.
- Write LinkedIn posts and articles aimed at professionals, using clear technical languageand real project benefits.
- Repurpose content from the F+G Knowledge Hub (strength, corrosion, lifecycle cost,installation, sustainability) into social formats.
- Build content around applications: bridges and highways, marine and coastal, wastewater plants, industrial/chemical, healthcare and labs (MRI rooms), residential andcommercial, LEED buildings.
- Collect customer testimonials, project photos, and user-generated content (with permission).
3. Publishing and Community Management
- Schedule and publish content using tools such as Meta Business Suite, Buffer, Hootsuite, or Later.
- Monitor comments, messages, and mentions daily; respond promptly andprofessionally and route product or pricing inquiries to sales within [1 business day].
- Grow and engage the community by interacting with industry groups, engineers, contractors, trade associations, and sustainability communities.
- Manage reputation: handle negative feedback calmly and escalate issues to management.
4. Lead Generation and Paid Social
- Support lead generation by linking posts to the website contact page and quote requestforms; track conversions with UTM links.
- Plan and run paid campaigns (LinkedIn Ads, Meta Ads, YouTube) with definedaudiences, budgets, and creative tests.
- Collaborate with sales to create campaigns around trade shows, webinars, productlaunches, and seasonal construction cycles.
- Coordinate influencer, partner, and industry creator collaborations where relevant.
5. Analytics and Reporting
- Track and report monthly performance: reach, engagement, video views, follower growth, click-through rate, leads, and cost per lead.
- Use GA4, platform analytics, and UTM tracking to measure what content drives website traffic and inquiries.
- Run A/B tests on formats, hooks, thumbnails, and posting times; document results and apply learnings.
6. Brand, Quality, and Compliance
- Keep a consistent brand voice, visual identity, and tone (“Go Smart, Go Strong”)across all channels.
- Ensure all technical and performance claims (strength, lifespan, labor savings, codecompliance, certifications) are accurate and approved by management or engineeringbefore publishing.
- Follow platform rules, copyright, music and image licensing, and advertising disclosureguidelines.
- Ensure on-site and factory footage follows safety standards (PPE shown correctly) andobtain consent for people and project images.
- Maintain a content library with organized assets, captions, and approvals.
REQUIRED QUALIFICATIONS
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field (orequivalent experience).
- [2–4]+ years of professional experience managing business social media accounts,ideally B2B, construction, manufacturing, or industrial.
- Proven skill in short-form video creation and editing (CapCut, Premiere Pro, DaVinciResolve, or similar).
- Strong copywriting skills with the ability to simplify technical topics without losingaccuracy.
- Hands-on experience with LinkedIn, Instagram, Facebook, TikTok, YouTube, and X,including each platform's best practices.
- Working knowledge of social analytics, UTM tracking, and paid social basics.
- Excellent written and spoken English and good judgment on tone and brand reputation.
- A portfolio of live accounts or sample content that shows measurable results.
PREFERRED QUALIFICATIONS
- Experience in construction, civil engineering, building materials, or sustainabilityindustries.
- Basic SEO and blog/article writing skills to support the Knowledge Hub.
- Experience with product photography, drone footage, or on-site shooting.
- Experience with email marketing or CRM tools (HubSpot, Mailchimp) and leadnurturing.
- Certifications such as Meta Blueprint, Google Analytics, HubSpot Social Media.
- Familiarity with event or trade show marketing.
SKILLS AND PERSONAL QUALITIES
- Creative and curious – turns technical specs into engaging stories.
- Data-driven – decides based on numbers, not guesses.
- Responsible and detail-oriented – checks facts and brand standards before posting.
- Fast and organized – manages multiple channels and deadlines.
- Collaborative – works well with sales, engineering, and management.
- Professional communicator – represents the company well in public.
WORKING CONDITIONS
- Computer-based work.
- Some evening or weekend posting and community monitoring may be needed around launches and events.
HOW TO APPLY
Send your resume, portfolio links (live accounts or sample posts and videos), and a short covernote to june16carreon@gmail.com with the subject line “Social Media Application – [YourName]”. Shortlisted candidates will complete a short content exercise and a panel interview.
Job Type: Full-time
Work Location: Remote
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