Description
A. Sales⁃Related Responsibilities Sales Support
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Review retail sales targets and performance of each door on a monthly basis with ASOM
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Analyze performance of business vs. sales objectives, sales trends and competition
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Generate sales reports
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Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters
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Coordinate and execute the setup of all promotions, in⁃store programs and activities
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Ensure BAs are aware of the marketing calendar, promotions etc
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Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses)
Marketing Support
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Coordinate and execute Newness, promotions and in⁃store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team.
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Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team.
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Ensure all go⁃to⁃market materials and promotional elements are available on time in store to support launches.
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Provides promotions report to sales & marketing team post⁃campaign implementation as well as competitive intelligence on competitors' programmes.
Supervision and Team Management of Beauty Advisors
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Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters
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Ensure BA uphold grooming standards of the brand they represent
B. Education
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Train and develop Beauty Advisors Counter Coaching
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Connect with BAs both through Virtual Learning Tools and in⁃store meetings to train and coach on general selling skills i(e.g. how to service customers, how to upsell/ / cross sell, how to improve one's productivity.
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Coach BA's on brand stories, hero products, and other important brand⁃specifics for ELC brands close by on the sales floor
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Utilize E⁃learning platforms, including brand⁃agnostic content, to coach BAs towards improving customer experience and sales productivity.
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Conduct Beauty Advisors/ Generic Staff Training of smaller doors
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Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed. Sales & Education Executives are more likely to focus on brand⁃agnostic topics and to reinforce learnings around branded concepts first introduced by the Education Team
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Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity Orientation / Basic New hires training
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Conduct initial on⁃barding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel⁃retail working environment.
C. General
- Spend minimum 70 percent of time in⁃store, working and coaching BAs.
Qualifications
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B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
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Well groomed
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Good organization and communication skills
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Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to in⁃person presentations.
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Display empathy, agility with can⁃do attitude
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Proficient in MS Office and Excel
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Comfortable/ Enthusiastic learning new technology platforms
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Willingness to travel
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Proven sales track record
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