Job Title: Business Development Manager
Location: Swansea
Company: FRF Group – Toyota
Reporting to: Group Sales Manager
Hours: Full time
Overview:
The Business Development Manager leads the dealership’s efforts to attract new customers, build strong community and business relationships, and support sales growth across new and pre-owned vehicles, service, and parts. This role develops and executes outreach strategies, manages lead-generation initiatives, and works closely with dealership teams to turn opportunities into lasting customer relationships.
Key Responsibilities:
· Create and execute business development plans aligned with dealership goals.
· Identify opportunities to grow sales, service, fleet, and commercial accounts.
· Build relationships with local businesses, community organizations, and prospective customers.
· Develop and manage referral, partnership, event, and outreach programs.
· Work with sales, service, marketing, and internet teams to generate and follow up on leads.
· Monitor lead pipelines, customer engagement, and campaign performance using dealership CRM tools.
· Analyse market trends, competitor activity, and customer feedback to recommend growth opportunities.
· Track results and report regularly on key performance indicators, including appointments, conversions, and revenue.
· Ensure outreach and customer communications reflect Toyota and dealership brand standards.
· Support a customer-first experience and contribute to customer
Qualifications & Skills:
· Proven experience in B2B sales, business development, or related roles.
· Strong understanding of business products and services.
· Excellent communication, negotiation, and interpersonal skills.
· Ability to work independently and as part of a team.
· Goal-oriented with a demonstrated track record of meeting or exceeding sales targets.
· Proficiency in CRM software and MS Office Suite.
Required
· Passion for delivering exceptional customer experiences
· Excellent customer service skills and a positive attitude to customer care.
· The ability to work to targets and deadlines
· Confidence to work alone without direct supervision.
· Resilient, self-motivated, and target driven
· Holds a full UK driving licence
· DBS check is required for this role
What We Offer:
· Comprehensive benefits package including pension
· 25 days holidays plus Bank Holiday
· Car Benefit Scheme - subsidised lease vehicle from £60.00 per month
· Staff & Family discount
· Cycle to work scheme
Application Process:
Please submit an expression of interest to HR at hr@frfgroup.co.uk
We are an equal opportunity employer and welcome applications from all suitably qualified persons regardless of their age, sex, disability, race, religion, sexual orientation, or any other protected characteristic.
Work Location: In person
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