Head of Content
Location: Peterborough (Full-Time, Office-Based) Salary: £50,000–£55,000 per annum (dependent on experience) Job Type: Full-Time, Permanent Reporting to: CEO
About Trade Mastermind
Trade Mastermind is one of the UK’s fastest-growing business education and coaching companies for the construction industry. Founded in 2020 by BBC The Apprentice winner Joseph Valente, we help trade business owners scale from the tools to seven figures and beyond.
In a short period, we have trained over 5,000 business owners, delivered an average client growth rate of 370% in the first year, and embarked on an ambitious national expansion programme. In 2026, we will open a 20,000 sq. ft. Trade Mastermind University HQ as part of our long-term plan to build the UK’s largest business education ecosystem for trades.
As we continue to expand, we are looking for an experienced, creative and commercially driven Head of Content to lead our content strategy, strengthen our brand presence and ensure our content delivers measurable business results.
This is an exciting opportunity for someone who combines strategic thinking with hands-on creativity and has the leadership skills to develop a high-performing content function.
The Role
As our Head of Content, you will take ownership of the content strategy, planning and delivery across Trade Mastermind's digital and offline channels.
Reporting directly to the CEO, you will work closely with senior leadership, marketing and sales teams to ensure our content strengthens brand authority, engages our target audiences and supports lead generation and business growth.
You will be responsible for maintaining a consistent brand voice, developing compelling content across multiple platforms and ensuring all content is aligned with our wider commercial objectives.
This is a hands-on leadership position requiring someone who can think strategically while remaining actively involved in content creation, campaign development and day-to-day delivery.
Key responsibilities include:
- Developing and implementing a commercially focused content strategy aligned with business objectives, brand positioning and lead generation goals.
- Leading the creation and delivery of engaging content across websites, social media, email campaigns, blogs, video, podcasts and marketing materials.
- Managing content calendars, campaign schedules and production workflows to ensure consistent, high-quality output.
- Overseeing content production, including copywriting, video concepts, storytelling and creative direction.
- Leading and coordinating internal content teams, freelancers and external creative partners to maintain quality and meet deadlines.
- Working closely with marketing, sales and senior leadership to develop content that attracts prospective customers, builds trust and supports conversions.
- Ensuring consistent brand messaging, tone of voice and visual standards across all marketing channels.
- Monitoring content performance, including engagement, website traffic, lead generation and conversion rates, and using insights to improve results.
- Applying SEO best practices and using AI-powered tools to improve content quality, productivity and efficiency.
- Identifying new content opportunities, emerging trends and innovative formats to strengthen brand visibility and competitive positioning.
The ideal candidate will have:
We are looking for an experienced content professional who combines strong creative abilities with commercial awareness, strategic thinking and effective leadership skills.
- A minimum of five years' experience in content marketing, digital marketing, communications or a similar content-focused role.
- Proven experience developing and delivering successful multi-channel content strategies.
- Strong copywriting, editing and storytelling skills, with the ability to create compelling content for different audiences.
- Experience leading content teams, managing creative professionals or coordinating external agencies and freelancers.
- A strong understanding of SEO, digital marketing, social media and content performance measurement.
- Experience using marketing and analytics platforms such as Google Analytics, HubSpot, SEMrush or similar tools.
- The ability to translate business objectives into engaging, commercially effective content.
- Strong organisational and project management skills, with the ability to manage multiple campaigns and competing priorities.
- A proactive, commercially minded and results-driven approach, with the confidence to take ownership and deliver results.
Experience within B2B marketing, business education, professional services or other commercially focused organisations would be advantageous.
We are particularly interested in someone who understands that successful content is not simply about producing engaging material, but about building brand authority, generating opportunities and contributing directly to business growth.
You will be comfortable working in a fast-paced, ambitious environment, bringing new ideas to the table and taking responsibility for turning those ideas into high-quality content that delivers measurable impact.
What We Offer
- Competitive salary of £50,000–£55,000, depending on experience.
- Private healthcare.
- Company pension scheme after three months of employment.
- Birthday off.
- Free on-site parking.
- Access to Cardone University and ongoing professional development.
- Opportunities for additional training and sponsored professional certifications.
- Genuine opportunities for career progression within a growing organisation.
- Opportunity to participate in company events, team activities and recognition programmes.
- Modern office-based working environment at our Peterborough headquarters.
- The opportunity to work closely with senior leadership and contribute to the company's continued growth.
Apply Today
If you're an experienced content professional with a passion for storytelling, brand development and creating content that drives real business results, we'd love to hear from you.
Join Trade Mastermind and take ownership of a content function where your creativity, leadership and commercial thinking can make a genuine impact.
Pay: £50,000.00-£55,000.00 per year
Work Location: In person
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