About the Role
The Growth & Marketing Manager will drive WAHU’s growth across customer acquisition, marketing, retention, product, and market expansion.
You will work closely with HQ, city operations, product & tech teams, and external partners to turn customer insights and business opportunities into measurable initiatives.
This is a hands-on and entrepreneurial role — you will identify opportunities, build the strategy, execute projects, track results, and improve what works.
Key Responsibilities
1. Growth, Acquisition & Retention
- Develop and execute strategies to grow WAHU’s collector base.
- Own customer acquisition and performance marketing.
- Optimise the customer journey from acquisition to conversion and retention.
- Develop referral programmes, promotions, and growth campaigns.
- Drive collector engagement, retention, and reactivation.
- Track key growth metrics such as acquisition, conversion, and retention.
- Use AppsFlyer and campaign data to identify opportunities and improve performance.
2. Brand Marketing & Communication
- Develop and execute WAHU’s overall marketing and communication strategy.
- Grow WAHU’s reach through social media, content, digital marketing, KOL/influencers, and paid advertising.
- Manage online channels including TikTok, Instagram, YouTube, WhatsApp, website, and app stores.
- Plan and execute offline marketing activities, including hub launches, community programmes, neighbourhood activations, and retail/partner activations.
- Ensure consistent brand positioning, tone of voice, and communication across channels and languages.
- Develop CRM campaigns through push notifications, in-app messaging, and WhatsApp.
- Manage external marketing partners and agencies.
3. Product & App Development
- Act as the business-side partner for WAHU’s app development and optimisation.
- Identify product improvements based on collector feedback, data, and operational needs.
- Translate business and customer needs into clear product requirements.
- Help prioritise product improvements and new features.
- Support app releases, updates, and communication of new functionality.
4. Team, Agencies & Budget
- Lead the Social Media Manager and manage external online marketing and design agencies.
- Set clear briefs, targets, budgets, and performance expectations for agencies.
- Monitor quality and results and make improvements where needed.
- Build the marketing team gradually as business volume and needs grow.
- Own the growth and marketing budget and allocate resources between online and offline activities based on data and results.
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