About the Role
We are hiring a Marketing Manager to generate qualified leads and booked appointments from established marketing agencies in the UK and US, supporting our agency partnership (white-label outsourcing) business. This is a hands-on role covering LinkedIn outreach, ABM and targeted email marketing, and campaign content, with the opportunity to build and lead a team of 2–3 email marketing and 2–3 LinkedIn outreach executives.
Key Responsibilities
1. LinkedIn Outreach (UK/US)
- Run structured LinkedIn outreach targeting founders, CEOs, and delivery heads at UK/US marketing agencies.
- Use LinkedIn Sales Navigator for precise account and prospect identification within the target ICP.
- Operate LinkedIn automation tools (Expandi, Dripify, HeyReach, Waalaxy, or similar) safely, protecting account health.
- Own connection sequences, personalized messaging, and follow-up cadences end to end.
2. Email Marketing — ABM & Targeted Campaigns
- Execute account-based marketing (ABM) campaigns: personalized, multi-touch sequences for named target agencies.
- Execute targeted bulk cold email campaigns with deliverability discipline — domain warm-up, SPF/DKIM/DMARC, inbox rotation, list hygiene, bounce management.
- Operate platforms such as Instantly, Smartlead, Lemlist, Snov.io, or Woodpecker.
3. Content & Copy for ABM and Targeted Email
- Write the outreach content yourself: email sequences, subject lines, LinkedIn messages, and InMails tailored to agency decision-makers in the UK/US.
- Build account-specific messaging for ABM targets — referencing the prospect agency's services, clients, and likely outsourcing pain points.
- Continuously A/B test copy and maintain a library of proven templates for the team to use.
4. Data Generation & List Building
- Build verified prospect lists of UK/US marketing agencies using Apollo.io, Lusha, Snov.io, Sales Navigator, and enrichment workflows.
- Maintain data quality: verification, deduplication, suppression lists, CRM hygiene.
5. Automation & Reporting
- Set up automated outreach workflows across LinkedIn and email with minimal manual effort.
- Track and report funnel metrics: contacts reached, reply rates, positive responses, appointments booked.
6. Appointment Setting
- Convert positive replies into qualified discovery calls for the sales team, handling scheduling, reminders, no-show recovery, and pre-call notes.
7. Team Leadership
- Guide, quality-check, and train the lead generation team; set daily/weekly activity and outcome targets.
- Document winning approaches into SOPs and messaging playbooks.
- Grow into full ownership of a 4–6 member team (email marketing + LinkedIn outreach) as results are delivered.
Candidate Profile
Must-Have
- 4–5 years of hands-on outbound lead generation for international (UK/US) markets.
- Personally operated both LinkedIn outreach and cold email campaigns end to end — data, copy, sequencing, and follow-up.
- Strong ABM / targeted-campaign copywriting ability with excellent written English for UK/US decision-makers.
- Working knowledge of at least one tool in each category: prospecting data (Apollo/Lusha/Snov.io), email sequencing (Instantly/Smartlead/Lemlist), LinkedIn automation (Expandi/Dripify or similar).
- Clear aspiration and readiness to manage a team; prior experience mentoring or coordinating juniors.
- Comfortable with a UK-shift, work-from-office schedule.
Preferred
- Experience selling digital marketing, IT services, or white-label/outsourcing services.
- Track record against booked-appointment targets (be ready to share numbers).
- Familiarity with a CRM (Zoho/HubSpot) and simple automations (Zapier/Make).
Success Metrics
- Verified, continuously growing database of target UK/US agencies.
- Consistent monthly qualified appointments booked from the target ICP.
- Healthy email deliverability and LinkedIn account safety metrics.
- A trained, target-driven team operating on documented SOPs.
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