Retail Media Specialist

Purpose of the Role

As an Amazon Ads Account Manager, you will manage a portfolio of retail media international

clients while delivering high-quality campaign strategy and execution across Amazon Ads.

This is a hands-on role combining campaign management, client communication, and

performance analysis.

Key Responsibilities

• Client and Account Management

• Act as the main day-to-day contact for selected retail media clients.

• Develop a clear understanding of their business, e-commerce and commercial

objectives.

• Communicate campaign performance, opportunities, risks and recommendations

clearly.

• Campaign Strategy and Execution

• Build and execute Amazon Ads strategies aligned with client business objectives.

• Manage campaigns across Sponsored Products, Sponsored Brands and

Sponsored Display.

• Support or manage Amazon DSP campaigns depending on experience.

• Develop campaign structures covering targeting, audiences, budgets, bidding

and creative requirements.

• Ensure campaigns are launched accurately, monitored consistently and delivered

on time.

• Manage activity across multiple products, categories, marketplaces and

campaign objectives.

• Coordinate campaign execution with internal specialists and external

stakeholders.

• Optimisation and Performance

• Monitor campaign performance and identify optimisation opportunities

proactively.

• Optimise budgets, bids, targeting, search terms, audiences and campaign

structures.

• Analyse retail media and e-commerce metrics, including ROAS, ACOS, TACOS,

conversion rate, new-to-brand performance and sales contribution.

• Translate performance data into clear insights and actionable recommendations.

• Identify performance risks and take corrective action before they affect delivery.

• Support testing plans across audiences, formats, creative and bidding strategies.

• Commercial Accountability

• Support account forecasting and provide visibility of expected media spend and

service revenue.

• Monitor account scope, delivery requirements and potential margin risks.

• Ensure campaign budgets and service commitments are managed responsibly.

• Reporting and Measurement

• Produce and present campaign reports, insights and performance reviews.

• Collaborate with Analytics and Media teams to develop audience, attribution and

measurement strategies.

• Ensure reporting is accurate, relevant and connected to client business

outcomes.

• Maintain clear documentation of campaign decisions, optimisations and client

actions.

• Operational Excellence

• Manage multiple accounts, campaigns and deadlines in parallel.

• Maintain accurate campaign trackers, forecasts and account documentation.

• Follow internal quality-assurance and campaign-governance processes.

• Support invoicing and reconciliation processes where required.

• Contribute to the development of scalable Retail Media processes, templates and

best practices.

• Share platform knowledge and campaign learnings with the wider team.

Required Skills and Experience

• At least three years of experience in digital media, e-commerce advertising or retail

media.

• At least two years of hands-on experience managing Amazon Sponsored Ads

campaigns.

• Strong working knowledge of Sponsored Products, Sponsored Brands and Sponsored

Display.

• Experience managing complex campaigns across multiple products, categories or

international marketplaces.

• Experience managing seven-figure annual media budgets, or portfolios with a

comparable level of operational complexity.

• Strong understanding of retail media and e-commerce performance metrics.

• Ability to analyse campaign data and translate findings into practical recommendations.

• Strong attention to detail and campaign-management discipline.

• Ability to manage multiple projects, priorities and deadlines in parallel.

Nice to Have

• Hands-on experience with Amazon DSP.

• Experience with Amazon Marketing Cloud.

• Knowledge of retail measurement, attribution and incrementality.

• Experience developing audience and first-party data strategies.

• Exposure to other retail media networks.

• Experience working with international retail or e-commerce brands.

Success in This Role Looks Like

• Campaign Performance

• Campaigns are launched accurately and delivered on time.

• Budgets are managed effectively and against agreed targets.

• Optimisations are proactive, well documented and based on clear evidence.

• Campaign strategies become more sophisticated over time.

• Commercial Contribution

• Revenue opportunities are identified and communicated consistently.

• Account forecasts are accurate and regularly maintained..

• Operational Performance

• Accounts and delivery workflows are managed independently.

• Campaign and account documentation remains accurate and up to date.

• Delivery risks are identified and escalated early.

• The role contributes to scalable processes and continued Retail Media growth.

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