We’re looking for a senior, hands-on Marketing Automation & AI Operations Manager to build and own the AI and automation function within our Marketing team
Responsibilities:
- Unify performance data and reporting across all paid channels and tracking tools into a single, shared view, using MCP (Model Context Protocol) connections and advanced reporting techniques - accessible to the whole team, not any one individual
- Build automated alerting for budget pacing, cost, and performance anomalies so issues are caught immediately rather than discovered days later
- Design, deploy, and manage a set of AI agents that assist with campaign structuring, ad copy/creative generation, quality/compliance checks, and performance optimization
- Own the human review and approval process for anything AI produces before it goes live - ensuring oversight stays with the team
- Train and support existing channel owners on incorporating AI tools into their daily workflows
- Maintain a forward-looking marketing calendar covering major industry events, internal product releases, and seasonal opportunities
- Build and maintain high-value audience segments from customer data, and sync them to ad platforms to improve targeting and lookalike performance
- Track and report on affiliate program performance
- Report regularly to leadership on the impact of automation and AI initiatives
Requirements:
- Experience with marketing automation, APIs, or BI/reporting tools
- Familiarity with attribution/tracking systems and affiliate program platforms
- Hands-on experience using AI tools or agents for reporting, content generation, or campaign work
- Strong analytical skills - comfortable with CPA, ROAS, LTV, and cohort data
- Working knowledge of major paid channels (Google, Apple Search Ads, Meta, TikTok) - enough to build automation on top of them, not to run campaigns day-to-day
Nice to Have:
- Background in mobile apps, iGaming, or gaming/casino-style products
- Experience building or configuring automation workflows using no-code tools or scripting
- Experience managing or directing multiple AI agents in a production setting
What We Offer:
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Competitive salary
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Fully remote - work from anywhere
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Work schedule: Mon-Thu, 9:00-18:00; Fri, 9:00-15:00 (Cyprus time)
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Freedom to test and introduce new AI and automation tools
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Opportunity to build new processes and solutions from scratch
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Work with an experienced marketing and tech team
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Challenging, meaningful work with room to grow professionally
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