Key Responsibilities
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Go-to-market and growth
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Define and refine the GTM strategy for Auskey in India: target segments (specialties, city tiers), pricing approach for a ~₹20k device, and key channels for B2C and institutional sales.
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Design and run growth experiments across offline and online channels (CME sessions, hospital demos, WhatsApp/LinkedIn outreach, webinars, content, communities) to generate qualified leads.
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Own core commercial metrics: leads, demos, conversion rates, pipeline, and monthly/quarterly revenue.
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Sales to healthcare professionals (B2C)
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Build and manage a strong pipeline of individual healthcare customers: doctors, residents, medical students, and home-care/telemedicine practitioners.
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Conduct product demos (in-person and virtual), articulate Auskey’s value in improving diagnostic precision and telemedicine workflows, and close sales.
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Develop and refine a repeatable sales playbook – qualification criteria, talk tracks, objection handling, and simple CRM workflows.
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Institutional and channel development
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Identify and prioritize early institutional opportunities: hospitals, medical colleges, diagnostic centres, home-care providers, government programs, and NGOs.
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Initiate and manage conversations with key decision-makers (HODs, biomedical engineers, procurement, academic heads), moving deals from pilot to scale.
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Explore and onboard channel partners and distributors for broader geographic reach once direct motion shows traction.
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Marketing and brand-building
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Craft clear, clinically relevant messaging and storytelling for Auskey: decks, one-pagers, website briefs, videos, and case studies.
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Plan and execute lean marketing initiatives targeted at healthcare professionals – KOL engagements, workshops, conference presence, medical college sessions, and digital content.
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Work with agencies/freelancers (as needed) for specific campaigns, while retaining ownership of strategy and performance.
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Strategy, feedback, and ops
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Work directly with the founder to set quarterly commercial goals and translate them into clear execution plans.
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Capture structured feedback from the field (usability, sound quality, telemedicine workflows, pricing sensitivity) and feed it into product and roadmap decisions.
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Build basic reporting and dashboards for leadership, and gradually help hire and mentor a small sales/BD/growth team as the business scales.