About the Role
Lead Meta acquisition strategy for a SaaS business, combining performance analysis, creative direction, and measurement. You will help grow SMB and business audiences while building a fast, evidence-led testing approach.
What You'll Do
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Own Meta budget allocation and campaign strategy, optimizing toward ROAS and LTV:CAC targets while shifting investment toward SMB and business audiences.
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Analyze campaign performance to identify creative patterns and turn findings into structured briefs for the creative team.
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Run high-velocity tests across audiences, creative concepts, campaign structures, and micro-personas.
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Connect channel performance with unit economics and incrementality, working with measurement partners to guide spend decisions.
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Build tools, automations, and workflows, using AI where it can make acquisition work faster and more autonomous.
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Use testing insights to inform and refine the strategy for growing SMB audiences.
What We're Looking For
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At least 4 years of performance marketing experience, including managing six-figure monthly Meta budgets against LTV:CAC targets.
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Strong knowledge of attribution, incrementality, and unit economics, with the ability to connect channel decisions to business outcomes.
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Experience partnering with creative teams, developing data-backed hypotheses, and building structured feedback loops.
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Experience running rapid, systematic acquisition tests and learning from results.
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Experience building tools or automating workflows with code or AI-native platforms.
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Background marketing to SMBs or working in SaaS or product-led growth environments is relevant.
Compensation & Benefits
Salary range: $60,000 to $70,000 USD annually.
Location
Remote, with the primary location in Paris, France.
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