1. Digital Ecosystem Strategy – Develop and execute ecosystem activation strategies and roadmaps to drive partner acquisition, engagement, digital adoption, retention, and business growth.
2. Store & Retail Partner Activation – Lead store partner acquisition, onboarding, activation, and retention programs through digital enablement, marketing support, training, and commercial initiatives.
3. Community Engagement & Partnership – Develop strategic partnerships and engagement programs with automotive communities, clubs, and relevant partners to strengthen brand awareness and ecosystem participation.
4. Digital Adoption & Partner Experience – Drive platform adoption and utilization through onboarding, training, partner support, and collaboration with Product and Technology teams to improve user experience.
5. Digital Product & Service Development – Identify market opportunities, develop digital product and service propositions, conduct business assessments, manage pilot projects, and drive commercialization.
6. Performance & Business Optimization – Establish and monitor activation and commercial KPIs, evaluate program effectiveness, track business performance, and identify improvement opportunities.
7. Team Leadership & Governance – Lead and develop the activation team, manage work plans and performance targets, and ensure effective execution, cross-functional collaboration, and operational compliance.
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