- Develop and execute growth strategies aligned with the client’s revenue, customer acquisition, retention and brand objectives.
- Manage e-commerce performance, including Shopify, product merchandising, promotions, conversion optimization and the overall customer journey.
- Plan, manage and optimize paid media campaigns, particularly Meta Ads, covering targeting, creative testing, campaign structure and budget allocation.
- Monitor key metrics, including revenue, ROAS, CAC, conversion rate, average order value and repeat purchase rate, and deliver weekly and monthly reports with actionable recommendations.
- Lead structured testing across creative, audiences, offers, landing pages and promotions to improve acquisition, conversion, retention and customer lifetime value.
- Collaborate with the Founder on product launches, promotional calendars, brand campaigns and retail partnerships, ensuring digital and retail activities support overall growth objectives.
- Lead and coordinate the marketing team, setting clear priorities, timelines and deliverables; translate performance insights into creative briefs and evaluate creator partnerships for paid media opportunities.
- Analyze customer, competitor and market trends, identify emerging growth opportunities, and improve marketing tools, workflows and processes as the business scales.
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