Key Responsibilities
1. Performance Marketing & D2C Growth
- Own the paid marketing strategy across Meta, Google and affiliate channels, with clear accountability for D2C sales and marketing efficiency.
- Plan monthly media spends, platform allocation and sales projections in line with business targets.
- Manage day-to-day campaign performance, budget pacing, bidding and optimisation across Meta and Google.
- Continuously test audiences, creatives, messaging and campaign structures to improve ROAS, CAC and conversion.
- Plan and execute the digital sales and promotional calendar around launches and key commerce moments.
- Ensure tracking, GA4, Google Merchant Centre, pixels, product feeds and other essential digital infrastructure remain accurate and healthy.
- Work closely with the creative team to develop and refresh performance-led ad creatives and copy.
- Monitor competitors, category trends and platform changes and bring relevant learnings into the growth plan.
2. Website & CRO
- Work with the e-commerce and technology team to improve the overall D2C shopping experience.
- Identify drop-offs across the customer journey, from landing page and product page through cart and checkout, and recommend improvements.
- Use GA4 and other analytics tools to understand customer behaviour and identify conversion opportunities.
- Track website conversion and funnel performance and prioritise improvements based on business impact.
3. CRM & Customer Retention
- Build and manage the initial lifecycle journeys for the existing customer base, including welcome, abandoned cart, post-purchase and win-back.
- Run relevant email, SMS and WhatsApp campaigns around launches, promotions and key sales periods.
- Create customer segments such as new, repeat and inactive customers to improve targeting.
- Track repeat purchase and revenue generated through CRM activities.
- Keep the CRM structure and reporting organised so the function can scale into a dedicated CRM/lifecycle team as the customer base grows.
4. SEO & Social Media – Oversight
- Provide direction and oversight to SEO and social media teams Set priorities for SEO and track organic traffic, rankings and revenue.
- Guide the social media/content calendar in line with brand and business priorities.
- Review partner performance and ensure digital content and social activity support both brand and commercial objectives.
5. Reporting & Analytics
- Own weekly and monthly D2C sales and marketing reporting. Analyse performance across revenue, media spends, ROAS, CAC, conversion and other key business metrics.
- Identify the reasons behind significant performance changes and translate findings into clear actions.
- Analyse product and category performance, including bestsellers, slow movers, conversion and stock availability, in partnership with relevant teams.
- Present clear, data-backed insights and recommendations to the leadership team.
6. Agency, Vendor & Platform Management
- Lead the transition of D2C performance marketing from the existing external agency to an in-house setup, including knowledge transfer and account handover.
- Manage specialist agencies, freelancers and vendors wherever required and ensure clear expectations, timelines and deliverables.
- Build relationships with Meta, Google and other relevant platform partners and make use of available platform support and opportunities.
What We’re Looking For Must Have
- 5–7 years of experience in performance marketing, with meaningful experience in a D2C, e-commerce or growth-focused environment.
- Strong hands-on experience with Meta Ads and Google Ads, including Search, Shopping/PMax, YouTube and Display.
- Experience managing sizeable, always-on media budgets with direct accountability for performance.
- Strong understanding of ROAS, CAC, conversion rates, attribution and funnel performance.
- Good working knowledge of GA4, Google Merchant Centre and conversion/pixel tracking.
- Experience working with or managing SEO, social media and other digital marketing specialists or partners.
- Basic understanding of CRM/lifecycle marketing and experience with email, SMS or WhatsApp campaigns.
- Strong analytical and communication skills, with the ability to turn data into actions and confidently present recommendations to leadership.
- Experience managing external agencies, freelancers or specialist partners.
Good to Have
- Familiarity with SEO tools such as SEMrush or Ahrefs.
- Experience with CRM platforms such as Klaviyo, MoEngage, WebEngage, Netcore, CleverTap or similar.
- Experience in fashion, apparel, kidswear, lifestyle or consumer brands.
How We’ll Measure Success
- D2C revenue growth and contribution from marketing-driven traffic.
- ROAS and blended CAC across paid media channels. Improvement in website conversion and overall funnel performance.
- Repeat purchase rate and revenue contribution from CRM/retention activity.
- Quality and timeliness of reporting, reviews and performance actions.
Pay: ₹1,200,000.00 - ₹1,500,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Application Question(s):
- Do you have hands-on experience in D2C brands or e-commerce companies?
- Which platforms have you handled?
- Which e-commerce platforms have you worked with?
- Have you handled CRM / retention marketing?
Experience:
- Growth Marketing: 5 years (Preferred)
- Digital marketing: 7 years (Preferred)
Work Location: In person
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