About Us
We operate three licensed adult-use dispensaries across Brooklyn and Manhattan under two very different brands:
- Our neighborhood brand brings modern, street-level energy with a clean industrial look. It’s community-first and value-driven, known for competitive pricing, loyalty member appreciation days, rotating weekly promos, delivery, and neighborhood events. Its voice is confident, approachable, and a little bold. There will be a speakeasy social consumption lounge concept added onto this brand when NYS allows it.
- Our premium brand is an upscale dispensary and tasting room concept opening in Midtown Manhattan in December 2026. It’s built around craft cannabis, terpene education, and a hospitality-driven experience. Its voice is polished and knowledgeable, never stuffy.
Keeping these two brands distinct is a core part of this role.
The Role
You’ll report directly to ownership and work closely with store leadership at all three locations. This is a hands-on role: you’ll set the strategy and make the content yourself.
What You’ll Do
- Plan, create, and publish social content for both brands on Instagram, TikTok, and more, with a separate calendar and voice for each
- Write, design, and send email and SMS campaigns, including segmentation and A/B testing
- Manage our loyalty and CRM platform: loyalty programs, member appreciation days, and automated flows (welcome, win-back, birthday etc)
- Design digital ads, and private label packaging
- Shoot and edit short-form video: Reels, TikToks, product spotlights, store tours, and event recaps
- Run cannabis-compliant digital ad campaigns and build local partnerships
- Deliver monthly reports on social growth, email/SMS performance, retention, and promo ROI for each brand
- Make sure all marketing follows New York Office of Cannabis Management advertising rules
What You Bring
- 3+ years of marketing experience, ideally in cannabis, retail, hospitality, or consumer brands
- A portfolio showing both graphic design and video editing (required)
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or Canva and CapCut
- Hands-on experience with email/SMS platforms and a CRM or loyalty platform
- Proven ability to manage multiple brand identities at the same time
- Familiarity with NY cannabis marketing regulations, or the drive to learn them fast
- Must be 21+
- Comfortable traveling between our Brooklyn and Manhattan locations
Nice to Have
- Photography skills
- Experience launching a new retail location or product line
- Influencer and community partnership experience
- Background in hospitality or luxury retail marketing
Compensation & Benefits
- $65,000 to $75,000 annual salary, based on experience
- Quarterly performance bonus tied to customer retention and email/SMS revenue goals
- Hybrid schedule: on-site for content, launches, and events, with remote time for design and editing
How to Apply
To apply, submit your resume and a link to your portfolio showing both design and video work. Applications without a portfolio will not be considered.
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
Pay: $65,000.00 - $75,000.00 per year
Work Location: In person
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