Social Media and Content Lead (Contract)
TYPE: 1099 Contractor
LOCATION: Hybrid with Atlanta Office requirement
SCHEDULE: Up to 20-25 hours a week - Project-based / hourly, based on client needs
Portfolio required for consideration
Meet Team Thrive
We are a marketing agency making waves across education, entertainment, healthcare, social good, sports, and all the spaces where these industries intersect. Through strategic partnerships, data-driven storytelling, innovative content design, and digital marketing expertise, we accelerate purpose-driven campaigns.
We operate in a high-performing, fast-paced environment with a focus on delivering impactful, culturally relevant work that drives results for our clients.
The Role
The Social Media and Content Lead (Contract) is responsible for managing day-to-day social media account execution, including social media copywriting, content publishing, community management, performance reporting, social listening, and real-time social media activations. This role also supports rapid-response communications and escalates potential issues or sensitive conversations to ensure brand reputation and audience engagement are effectively managed across client platforms.
This role is execution-focused and requires a high level of independence, creative judgment, and technical skill. The ideal candidate is experienced in on-location content capture and can produce engaging, platform-native content with minimal direction.
The Responsibilities
Content Capture & Production
- Capture high-quality photo and video content on-site for client campaigns, events, and activations
- Independently identify and capture moments that align with brand storytelling and campaign goals
- Edit and produce polished, social-first content, including short-form video, reels, and platform-native assets
- Deliver content that is immediately usable and optimized for platform performance
- Turn around content quickly for real-time or near real-time posting when needed
Social Media Management
- Manage day-to-day execution and oversight of assigned social media accounts across Instagram, Threads, LinkedIn, Facebook, YouTube, and emerging platforms
- Develop and execute client social media campaigns, including special initiatives and activations.
- Develop and write platform-specific social media copy that aligns with brand voice, campaign objectives, and audience behaviors
- Schedule, publish, and optimize content across channels, ensuring accuracy and alignment with approved content calendars
- Execute rapid-response and real-time social media posting during events, activations, breaking news, and relevant cultural moments
- Monitor social channels and support issue escalation, crisis communications, and sensitive community management situations in partnership with internal teams and clients
- Conduct ongoing social listening and identify trends, audience sentiment, and engagement opportunities that inform strategy and content recommendations
- Maintain consistency in brand voice, messaging, and visual presentation across all managed accounts
- Track, analyze, and report on social media performance, preparing recurring reports that include key metrics, insights, recommendations, and opportunities for optimization
Community Engagement
- Monitor and respond to comments, messages, and audience interactions
- Engage with audiences in a timely, brand-aligned manner
- Support social listening by identifying trends, feedback, and relevant conversations
- Flag any issues, risks, or notable engagement trends to the internal team
Content Collaboration
- Execute against content briefs, campaign direction, and brand guidelines
- Collaborate with internal teams to align on content priorities, deliverables, and timelines
- Provide input on content ideas based on real-time trends and on-the-ground insights
- Communicate clearly regarding content needs, updates, and deliverables
Platform & Trend Awareness
- Stay current on social media trends, platform updates, and emerging content formats
- Apply platform best practices to all content produced
- Bring forward relevant ideas to improve content performance and engagement
This Role is Perfect For You If…
- You are highly skilled in capturing and editing social-first content
- You are comfortable working on-site and in fast-paced environments
- You understand how content performs across platforms like TikTok and Instagram
- You are responsive, reliable, and able to work independently
- You have a strong eye for storytelling, pacing, and visual quality
Required Qualifications
- 5+ years of experience in social media management and content production, including hands-on experience with publishing, community engagement, and performance reporting.
- Proven ability to independently capture and produce high-quality, social-first content
- Strong portfolio demonstrating video production, editing, and on-location content capture
- Advanced proficiency with editing tools (e.g., CapCut, Adobe Premiere, Final Cut, etc.)
- Deep understanding of platform best practices across Instagram, TikTok, and YouTube
- Ability to work independently, manage time effectively, and deliver with minimal oversight
- Availability for on-site content capture, including events and activations
Preferred Qualifications
- Experience working with brands, agencies, or client-facing environments
- Experience capturing content at live events, activations, or on-location shoots
- Strong ability to adapt content style to different brands and audiences
Pay: $30.00 - $32.00 per hour
Work Location: Hybrid remote in Atlanta, GA 30358
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