Marketing Manager
Remote | Cape Town, Johannesburg or Durban, South Africa
Are you a commercially driven marketing professional with a passion for digital growth, customer engagement and performance marketing? We are looking for an experienced Marketing Manager to drive user acquisition, retention and engagement for a leading consumer lifestyle and loyalty platform. This is an exciting opportunity for a digitally focused marketer who thrives on data, creativity and delivering measurable business results. The position is fully remote and can be based in Cape Town, Johannesburg or Durban.
Key Responsibilities
- Develop and implement digital marketing strategies to drive app downloads, user acquisition and activations.
- Manage paid media campaigns and identify new customer acquisition channels.
- Drive customer retention, repeat app usage and loyalty through CRM, personalisation and lifecycle marketing initiatives.
- Plan and execute integrated marketing campaigns across digital, social media, email and push notification channels.
- Develop and manage social media strategies, content calendars and community engagement.
- Collaborate with sales and account management teams to develop campaigns that drive merchant visibility, footfall and revenue.
- Monitor marketing performance, analyse customer behaviour and track key metrics, including app downloads, activations, retention, redemption rates and campaign ROI.
- Conduct A/B testing and continuously optimise marketing campaigns to improve performance.
- Work closely with product, technology and commercial teams to improve customer experience and conversion rates.
- Manage relationships with external agencies and service providers where required.
Minimum Requirements
- Bachelor's degree in Marketing, Business or a related field.
- Minimum of 5 years' experience in digital, growth or performance marketing.
- Proficiency in CRM platforms such as MoEngage, Salesforce, IBM Unica or similar.
- Strong analytical and data-driven mindset, with experience measuring campaign performance and ROI.
- Experience managing digital marketing campaigns across multiple channels.
- Strong understanding of customer acquisition, retention and lifecycle marketing.
- Excellent communication, project management and stakeholder management skills.
Advantageous
- Experience within app-based loyalty programmes or B2B partner marketing.
- Experience within the South African or broader MEA market.
The Ideal Candidate You are a proactive and commercially minded marketer who combines strategic thinking with hands-on execution. You are passionate about understanding customer behaviour, using data to drive decisions and delivering marketing initiatives that translate into measurable growth and business performance. Location: Remote – Cape Town, Johannesburg or Durban Employment Type: Full-time
Desired Skills:
- Paid Media
- PPC
- CRM
- Marketing
- Digital Marketing
- Loyalty
- App Marketing
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