Greetings from Pan Asia Software Solutions!!!
We have an Immediate Opening Data Analyst with our reputed Client.
Client Location Bangi, Malaysia
Experience: 3 years to 8 years
MAP Data Analyst - Marketing Automation & Customer Data
Role Summary
Responsible for translating business requirements into customer data specifications, defining data mapping and business rules, supporting testing activities, and ensuring customer data is fit-for-purpose for marketing campaigns and tracking report.
Key Responsibilities
- Gather and document customer data requirements from business stakeholders.
- Define source-to-target mappings and customer data specifications.
- Establish customer identifier logic and product hierarchy mapping.
- Define data aggregation and transformation rules in MAP.
- Configure business requirements within MAP/Insider One environments.
- Define customer attributes, segmentation logic, and campaign eligibility criteria.
- Establish tracking data requirements in MAP
- Support customer segmentation and profiling requirements.
- Develop data validation and reconciliation requirements.
- Review data quality outcomes and identify gaps.
- Prepare UAT test cases and business validation scenarios.
- Validate customer profiles, holdings, and campaign audiences.
- Coordinate business sign-offs and vendor discussions.
- Act as liaison between business users, analytics teams, data engineers, and vendors.
Requirements
- Bachelor's Degree in Business Analytics, Data Analytics, Information Systems, Finance, or related field.
- 3-8 years of experience in business analysis, data analysis, CRM, marketing automation, or customer analytics.
- Strong understanding of data mapping, business rules, and customer data management.
- Experience translating business requirements into technical specifications.
- Strong stakeholder management and vendor management skills.
- Experience conducting UAT and business validation activities.
Preferred
- Banking product knowledge (CASA, Loans, Cards, Wealth, Deposits).
- Experience with customer journey, CRM, CDP, or marketing automation platforms such as Insider One, Adobe Campaign, Salesforce Marketing Cloud, Braze, etc.
- Knowledge of customer segmentation and campaign analytics.
Interested Share updated resume to nithyag@panasiagroup.net or Watsapp: +60 165720562 along with below details
Current Salary:
Expected Salary:
Notice Period:
Total Exp:
Relevant Exp:
{Note: if it doesn't suit you, please refer your matching friends or kindly ignore it}
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