- Develop and manage monthly and weekly social media content calendars for Facebook and TikTok, ensuring consistent and timely content publication.
- Plan and execute engaging, brand-aligned content strategies that support marketing objectives, promotional campaigns, and target audience needs.
- Oversee the creation and management of Facebook content, including product promotions, educational posts, announcements, and community engagement materials.
- Monitor TikTok trends, sounds, and content formats to develop relevant short-form videos, scripts, captions, hooks, and calls-to-action.
- Coordinate with graphic designers, video editors, photographers, and other creative resources to ensure the timely production of high-quality social media assets.
- Review and approve social media content, captions, and creative materials to ensure accuracy, quality, brand consistency, and compliance with company guidelines.
- Collaborate with the E-Commerce and Marketing teams to develop and execute social media content for product launches, sales promotions, payday campaigns, and seasonal events.
- Develop and implement content initiatives that increase social media reach, engagement, audience growth, and traffic to Pcworx's website, online store, and marketplace channels.
- Monitor social media trends and content performance to identify opportunities for improvement and test new formats to optimize views and engagement.
- Support live selling, social commerce initiatives, and other digital marketing activities to strengthen brand awareness and contribute to e-commerce sales objectives.
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