Job Description
- Develop and execute commercial and trade marketing strategies to achieve the company's sales, revenue, market share, and profitability targets.
- Lead the development of channel strategies, distribution plans, and trade marketing programs across General Trade, Modern Trade, and other relevant sales channels.
- Develop effective trade promotions, customer engagement programs, merchandising strategies, and in-store activation initiatives.
- Analyze sales performance, market trends, channel contribution, and competitor activities to identify business growth opportunities.
- Establish commercial policies, trade marketing guidelines, and promotional mechanisms to strengthen market penetration.
- Collaborate with Brand Management, Supply Chain, Finance, and E-Commerce teams to ensure alignment between commercial and marketing strategies.
- Manage trade marketing budgets, evaluate promotional effectiveness, and ensure optimal return on investment.
- Build and maintain strategic relationships with key customers, distributors, and business partners.
- Lead, develop, and evaluate the Commercial and Trade Marketing team to ensure achievement of departmental KPIs.
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