Job Description
- Develop and execute the company's e-commerce strategy to drive online sales growth, profitability, and market penetration.
- Manage e-commerce operations across major online marketplaces and digital sales channels.
- Develop marketplace strategies, including product assortment, pricing, promotional campaigns, and online merchandising.
- Monitor online sales performance, traffic, conversion rates, customer acquisition, and marketplace profitability.
- Plan and execute marketplace campaigns, mega sales events, digital promotions, and performance marketing initiatives.
- Optimize product listings, SEO, advertising performance, and online customer experience.
- Analyze market trends, competitor activities, and consumer purchasing behavior to identify opportunities for online business growth.
- Coordinate with Brand Management, Commercial, Warehouse, Supply Chain, and Customer Service teams to ensure effective e-commerce operations.
- Manage marketplace relationships, platform programs, and commercial negotiations with relevant e-commerce partners.
- Lead and monitor the e-commerce team to achieve sales targets, operational efficiency, and departmental KPIs.
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