- Own and be accountable for national revenue, profitability, and sustainable business growth across all commercial and marketing functions.
- Lead, oversee, and evaluate the performance of all Division Heads under the Commercial & Marketing function, ensuring alignment with business objectives and performance targets.
- Set overall commercial and marketing direction, ensuring alignment between brand strategy, channel strategy, digital growth, omnichannel, and sales execution.
- Govern the end-to-end business funnel from Brand Guidance → Branding → Traffic & Acquisition → Channel Execution → Conversion → Retention, ensuring each function contributes to measurable business results.
- Establish and review key performance indicators covering revenue, profitability, channel performance, sell-in, sell-through, sell-out, CAC, ROAS, LTV, conversion, retention, and marketing ROI.
- Conduct regular business and performance reviews with each Head, identify performance gaps, and ensure timely corrective actions and improvement plans.
- Oversee national channel development and expansion across GT, MT, Key Accounts, Superstores, Retail, Experience Stores, E-Commerce, Marketplace, Website, and other strategic channels.
- Ensure effective allocation and utilization of commercial and marketing budgets, with clear accountability for ROI and business impact.
- Drive strategic alignment between Brand Principle / Holding, Distributor, Commercial, Marketing, Digital, Retail, and other relevant functions.
- Lead major strategic decisions related to business growth, market expansion, key partnerships, customer acquisition, and commercial transformation.
- Act as the primary strategic escalation and decision-making point for Commercial & Marketing matters before escalation to the Managing Director.
- Build a strong, scalable, accountable, and performance-driven leadership team, including coaching and developing the Heads under the function.
- Provide regular business performance updates, strategic recommendations, key risks, and growth opportunities to the Managing Director.
- Lead strategic initiatives, transformation programs, and special/ad hoc projects assigned by the Managing Director to support company objectives.
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