- Manage the performance of company-owned online stores and marketplace channels to achieve established sales and revenue targets.
- Build and maintain strong relationships with Marketplace Account / Relationship Managers to support channel growth and maximize commercial opportunities.
- Coordinate the implementation of company campaigns across all online sales channels according to approved timelines and campaign objectives.
- Ensure product catalogs, pricing, promotions, banners, product availability, and other online merchandising elements are accurate and consistently updated.
- Monitor the performance of each online sales channel and provide data-driven recommendations to improve sales, traffic, and profitability.
- Identify and develop joint business opportunities and promotional programs with marketplace partners to drive incremental sales.
- Monitor marketplace trends, competitor activities, pricing, platform programs, and consumer behavior to support online sales strategies.
- Coordinate with Marketing, Sales, Warehouse, Customer Service, Finance, and other relevant functions to ensure successful campaigns, smooth e-commerce operations, order fulfillment, and achievement of online sales targets.
- Oversee day-to-day e-commerce operations, including product catalog management, stock availability, customer shopping experience, order management, and overall channel quality.
- Optimize traffic, conversion rate (CRO), and sales performance through data analysis, campaign management, online merchandising, and KPI-based recommendations.
- Prepare regular online sales and channel performance reports, including key insights, issues, and improvement opportunities.
- Execute special projects, initiatives, and ad hoc assignments assigned by management to support departmental and company objectives.
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