The social media manager will effectively coordinate, execute, and manage all social media activities for the brand. They are expected to be creative, organized, innovative, and personable in order to develop cutting-edge strategies and nurture engagements leading to increased brand awareness. Typical tasks include writing strategy and social media content plans, creating and editing social media posts, reporting, arranging, and pitching design requirements.
- Perform industry and competitor analysis for the brand
- Come up with social media strategies that are aligned with the brand’s business goals
- Suggest and implement initiatives designed to improve process, production, and results
- Strategize social media campaigns specific to the brand’s objectives and KPIs
- Create social media content that is timely, engaging, and relevant to the brand and target market on a monthly basis
- Stay up-to-date with current technologies and trends in digital marketing and social media tools, applications, and best practices
- Analyze and review the effectiveness of campaigns in an effort to maximize results and evolve brand strategies
- Think outside the box—understand that digital marketing is not a one-size-fits-all platform
- Have strong capabilities and experience with various digital tools including, but not limited to: Facebook and Instagram (Meta) Insights, LinkedIn Analytics, Google Analytics, HubSpot, MailChimp/Sendy, Salesforce, and other industry platforms
- Able to communicate well with both internal and external stakeholders
- Driven to be the best with an insatiable appetite for learning & development
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