- Lead consumer research and data analytics initiatives to support strategic business and marketing decisions.
- Analyze consumer behavior, purchasing patterns, preferences, and market trends.
- Develop consumer insight reports and translate research findings into actionable business recommendations.
- Conduct market research, customer segmentation, competitor benchmarking, and consumer satisfaction studies.
- Analyze sales performance, market share, product performance, and customer data to identify business opportunities.
- Develop dashboards, analytical reports, and data visualization to support management decision-making.
- Collaborate with Marketing, Commercial, E-Commerce, and Strategic Planning teams to provide data-driven insights.
- Ensure data accuracy, consistency, and relevance in all analytical reports and business recommendations.
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