1. Marketing Strategy, Planning & Execution
- Develop and implement marketing strategies, activation plans, and promotional initiatives aligned with project objectives and corporate branding goals.
- Lead the planning and execution of marketing campaigns, awareness programmes, partnership activations, and customer engagement initiatives.
- Collaborate with internal stakeholders to ensure marketing activities support project launches, sales targets, and business objectives.
- Monitor campaign effectiveness and recommend improvements to enhance marketing performance and customer reach.
- Ensure marketing initiatives are delivered within approved timelines and budgets.
2. Brand Activation & Strategic Partnerships
- Lead and coordinate brand activation programmes, roadshows, awareness campaigns, and promotional events.
- Establish and maintain strategic collaborations with financial institutions, business partners, community organizations, and relevant stakeholders.
- Manage bank partnership campaigns, financing awareness programmes, and joint marketing initiatives to support sales conversion.
- Identify new partnership opportunities that strengthen brand presence and customer engagement.
- Evaluate activation outcomes and provide recommendations for future initiatives.
3. Market Research & Customer Insights
- Lead market surveys, customer studies, competitor analysis, and project research activities for existing and upcoming developments.
- Gather and analyze market intelligence, customer preferences, and industry trends to support business decision-making.
- Prepare research findings and recommendations to assist Management in project positioning, product development, and marketing strategy formulation.
- Monitor competitor activities and market developments to identify opportunities and risks.
- Ensure timely completion of market surveys for all assigned projects.
4. Campaign Management & Marketing Governance
- Oversee the development and execution of marketing campaigns across various channels.
- Ensure all marketing activities, advertisements, and promotional materials obtain the necessary approvals before implementation.
- Monitor campaign schedules and ensure activities are executed according to approved plans.
- Coordinate with internal departments, agencies, vendors, and consultants to ensure smooth campaign implementation.
- Maintain proper documentation and records relating to marketing approvals and campaign execution.
5. Social Media & Content Strategy
- Lead the development of social media content strategies to strengthen brand awareness and customer engagement.
- Oversee content planning, creation, and publication across TikTok and other approved digital platforms.
- Monitor content performance, audience engagement, and platform growth metrics.
- Recommend creative initiatives and content improvements to increase brand reach and digital visibility.
- Ensure social media content aligns with corporate branding standards and campaign objectives.
Pay: RM4,500.00 - RM6,000.00 per month
Benefits:
- Free parking
- Opportunities for promotion
- Parental leave
- Professional development
Application Question(s):
- How much is your current salary?
- How much is your expected salary?
- How long is notice period?
Education:
- Bachelor's (Preferred)
Experience:
- Marketing: 5 years (Preferred)
Location:
- Petaling Jaya (Preferred)
Willingness to travel:
- 50% (Preferred)
Work Location: In person
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