Marketing Professional

Key Responsibilities:

Market Research and Analysis:

• Conduct in-depth market research to identify trends, customer needs, competitor activities, and potential growth opportunities within the refractory industry.
• Analyze market data to develop insights into customer preferences and purchasing behavior.
• Monitor and report on competitor activities, pricing strategies, and product offerings to help the company stay competitive.

Brand Development and Positioning:

• Develop and implement strategies for brand awareness and positioning in the market.
• Manage the company’s brand messaging to ensure it is consistent, appealing, and aligned with customer needs.
• Create and manage promotional materials, advertisements, and product literature to build brand recognition.

Digital Marketing and Social Media Management:

• Develop and execute digital marketing campaigns across multiple platforms, including the company’s website, social media channels, email marketing, and online ads.
• Manage and optimize the company’s social media presence to engage with customers and industry professionals.
• Track, measure, and analyze the effectiveness of digital marketing campaigns to ensure high engagement rates and return on investment.

Lead Generation and Sales Support:

• Generate qualified leads by identifying potential clients and decision-makers within the industry.
• Work closely with the sales team to provide marketing materials, presentations, and other tools that support sales efforts.
• Organize webinars, events, and trade shows to showcase the company’s refractory products and services to prospective clients.

Content Creation and Management:

• Create and manage high-quality content that supports the company’s marketing efforts, such as blogs, case studies, white papers, and product specifications.
• Collaborate with technical teams to ensure product descriptions, brochures, and marketing materials are accurate and reflect the company's technical expertise.

Advertising and Campaign Management:

• Plan and execute advertising campaigns across various media (print, online, trade publications, etc.) to promote the company’s products.
• Manage advertising budgets, monitor spending, and ensure campaigns stay within the approved budget while achieving marketing goals.

Customer Relationship Management:

• Build and maintain strong relationships with key clients and prospects to understand their needs and expectations.
• Implement customer retention strategies and manage customer satisfaction surveys to improve service and product offerings.

Trade Shows and Industry Events:

• Represent the company at trade shows, conferences, and industry events, promoting the company’s products and services to a wider audience.
• Coordinate participation in relevant events, including booth setup, materials preparation, and networking opportunities.

Reporting and Metrics:

• Track key performance indicators (KPIs) related to marketing activities, including lead generation, website traffic, conversion rates, and social media engagement.
• Provide regular reports and insights to senior management to demonstrate the effectiveness of marketing initiatives and suggest improvements.

Qualifications:

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master's degree or certifications in marketing is a plus.

Experience:

• 3–5 years of experience in a marketing role, preferably in the industrial, manufacturing, or refractory sector.
• Proven experience in digital marketing, social media management, and content creation.

Skills:

• Strong understanding of market research, customer segmentation, and demand generation.
• Experience with digital marketing platforms, tools, and analytics.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work collaboratively with cross-functional teams, including sales and production.
• Creative problem-solving skills and the ability to adapt marketing strategies to changing market conditions.

Knowledge:

• Familiarity with the refractory industry and its key players is a plus.
• Experience with CRM software, email marketing tools, and content management systems (CMS).

Working Conditions:

• Full-time position with occasional travel to client sites, trade shows, or industry events.
• Typically works in an office environment with the possibility of remote work as per company policies.
• Occasional overtime may be required during peak periods or event planning.